While marketing agencies have a complex set of challenges, not the least of which is driving new business, those that in-house departments face are different but no less challenging. New research from creative, marketing and digital staffing solutions firm Cella by...
Today’s topic is how some of the most innovative modern agencies are reshaping corporate events. The trends in corporate events in 2024 have unveiled a new era driven by the pioneering policies of these modern corporate event agencies. The people of those agencies...
It’s almost Olympics time again, and soon the International Olympic Committee (IOC) will again pull out its crying towel and complain about ambush marketing campaigns aimed at sponsors of the Paris Summer Olympics, which will be staged in the City of Lights from July...
Research by HubSpot shows that six out of ten marketers say that lead generation is their first priority, because you need to attract high-quality leads for your business to grow. These leads can turn into paying customers. But how do you attract these high-quality...
Are you tired of having non-qualified leads? Do you wish you could somehow have a magic guide or recipe for lead generation? Well, look no further. In this article, we'll give you a few insights on how you can turn your website's visitors into customers. Your website...
In today's fast-paced and ever-changing business landscape, agile practices have become the norm for software development teams. Development has rightfully shifted towards incremental, iterative workflows to adapt to changing market conditions and customer needs...
Data is the lifeblood of modern marketing. It helps us to understand our customers, their habits, likes, and dislikes. By having a data-driven approach to content that appeals to these preferences, we can reach shoppers in more targeted ways than ever. But to achieve...
The online landscape has completely changed the way we interact with one another. Unlike traditional marketing where we had to pick up a phone and call clients, today, you can simply interact with them through your mobile device. With so many connectivity options...
Are you among the one-third of marketers who don’t use videos in their marketing strategies because it's too time-consuming? Or are you among the group of marketers who use videos in their PR campaigns but are looking for faster ways to create and edit them? Well, I...
A law firm's reputation and image are more than just assets in the competitive legal industry; they are an adequate measure of success. Every famous legal firm has a well-functioning human resources (HR) system that helps define and preserve its position in the legal...
Return rates are critical metrics in e-commerce and can directly influence operational efficiency and profitability. Companies aim at keeping the figures low to avoid decline of profits and damage of brand image. Amidst this common challenge among businesses, there...
Email marketing has become one of the most effective and efficient ways for businesses to engage with their audience and drive conversions. However, to truly master your email marketing game, it is crucial to understand and harness the power of key metrics. By...