Small Business Month reminder: Your brand may be growing faster than your protection
May is Small Business Month, a time to recognize businesses building momentum and to think about what it takes to sustain that growth. As Chief Marketing Officer at Fennemore, I spend a great deal of time thinking about brands. Not just how they look or sound, but how...
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Crisis Comms & Media Monitoring
The rise of AI-powered media monitoring: How PR teams turn data into strategic insights
The media landscape has evolved rapidly as digital platforms, social networks, and online publications continue to expand the speed and scale of information sharing. In the past, media monitoring mainly focused on tracking brand mentions across newspapers, television...
The marketing fallout of product recalls and how to contain it
When a Recall Becomes a Marketing Crisis A product recall is not just a safety or operational issue. It is a marketing crisis that reshapes how a brand is perceived in real time. The fallout begins the moment information becomes public, and in many cases, the...
When products fail: How strategic communication protects brand trust during recalls
The First Response Defines the Outcome When a product recall occurs, the initial communication response determines whether a company preserves trust or accelerates reputational damage. In the context of modern marketing and PR, speed alone is not enough. Clarity,...
PR Tech & AI
The power of AI-driven sentiment analysis in modern PR
Artificial intelligence isn't just transforming how we communicate. It's redefining how we understand communication. In today's public relations landscape, where perception can shift with a single tweet or viral video, staying ahead of sentiment is no longer optional....
The PR team’s playbook for pitching a tech upgrade to leadership
Your pitch decks look great. Your media lists are solid. Your team knows how to land coverage. But behind the scenes, half your week disappears into copy-pasting between tools, manually updating spreadsheets, and rebuilding the same campaign reports from scratch every...
Top AI detector tools for teams that need results
When AI Detection Starts Slowing Teams Down Instead Of Supporting Them Not long ago, I worked with a content lead at a fast-growing SaaS company managing a distributed team of freelance writers. Output was strong (well-edited, consistent, on-brand), but they'd...
Content & Media Relations
10 practical ways AI is changing how businesses acquire customers
Imagine an e-commerce organization dedicates $40,000 per month with a 1.8% click-through rate on paid ads. The same targeting had been used for two years, the same creatives were recycled, and campaigns were optimised manually once a week. Within six months of...
The power of AI-driven sentiment analysis in modern PR
Artificial intelligence isn't just transforming how we communicate. It's redefining how we understand communication. In today's public relations landscape, where perception can shift with a single tweet or viral video, staying ahead of sentiment is no longer optional....
How to break through the clutter and gain brand recognition for World Cup sponsorships
It's no secret that one of the most difficult assignments that a sports marketing publicists has is gaining positive earned media for a brand's promotion in broad range consumer publications. Virtually all brand promotion stories end up in trade publications. That’s...