crisis
Could Corona Beer be looking at an insurmountable brand problem?

Could Corona Beer be looking at an insurmountable brand problem?

About 10 years ago a woman I met at a business grand opening handed me her business card. She was an event planner, and her company name included the word Isis. Clearly, the name alluded to the Egyptian goddess of life, but more recently had taken on dark...

COVID crisis PR—business communications in unprecedented times

COVID crisis PR—business communications in unprecedented times

In midst of all the stress and uncertainty about the coronavirus pandemic, it’s important for companies to communicate. Messages to clients, customers and employees should be clear and concise, showing you are in control and staying abreast of the hourly updates from...

Public relations in a COVID-19 world—how to best serve clients

Public relations in a COVID-19 world—how to best serve clients

These are certainly strange days, and public relations professionals must adapt along with just about every profession right now. The function of getting out client messages is simultaneously of great importance and minimal concern, depending on the nature of the...