Airline travel became one of the earliest industries to feel the sting of the coronavirus, and new research suggests it could he one of the last to recover. The latest targeted study from travel points and rewards firm Upgraded Points, based on questions given to...
The fight against COVID-19 is a war—how companies are adopting military skills
War and conflict have been a ceaseless part of human history. The battle against the COVID-19 virus is an enemy no nation has ever met. COVID-19 never tires, COVID-19 ceaselessly attacks, and COVID-19 is a survivor. COVID-19 is an awesome enemy, but like all enemies...
Amid COVID-19 pandemic, employees have low trust in leadership to navigate through crisis
Trust is in short supply these days, and there’s been no lack of skepticism during the COVID-19 crisis. With three-quarters of Americans (and counting) ordered to stay home to control the spread of the contagion, only 32 percent of U.S. employees say that their...
Could Corona Beer be looking at an insurmountable brand problem?
About 10 years ago a woman I met at a business grand opening handed me her business card. She was an event planner, and her company name included the word Isis. Clearly, the name alluded to the Egyptian goddess of life, but more recently had taken on dark...
COVID work crisis—top stress points for Americans working from home vs. going into work
For many people, one of the toughest lifestyle adjustments they’ve had to make is going from in-office positions to working at home. Meanwhile, many others are unable to work from home, and are forced to deal with the psychological strain (and physical risk) of...
Consumers are watching how brands act during COVID crisis—here’s how it will shape future loyalty
Brands and businesses are scrambling to stay afloat during the COVID-19 pandemic, but they’d better also watch the way they conduct their crisis business management—because once the viral dust settles, consumers plan to hold them accountable. More than 89 percent of...
Coronavirus impacting shopping decisions, spending, availability—who’s feeling it most?
As the coronavirus spreads nationwide, the latest survey from product investment tech firm First Insight found that news of the virus is impacting the shopping behavior of 75 percent of respondents, up from 45 percent (a 70 percent increase) when comparing to a survey...
COVID crisis PR—business communications in unprecedented times
In midst of all the stress and uncertainty about the coronavirus pandemic, it’s important for companies to communicate. Messages to clients, customers and employees should be clear and concise, showing you are in control and staying abreast of the hourly updates from...
5 things business leaders need to be doing for their employees during the COVID-19 crisis
The coronavirus has surely thrown a monkey wrench into business processes across the country and around the world. While some companies have managed to find ways to maintain productivity, others are struggling for their very existence. In any case, employees have been...
Consumer behavior in the coronavirus crisis—new insights on the impact of COVID-19
As retail marketers continue to brainstorm their way through this unprecedented crisis, it’s a good time to evaluate what consumers are thinking—what they’re buying now, how they’re buying it, what they’re notbuying, and how long they think the crisis will last. New...
U.S. workers worried about COVID-19 at work—here’s how businesses can ease concerns
The COVID-19 crisis has changed everything about our culture for the time being, and work is certainly near the top of the list. Nearly every U.S. worker is concerned about the coronavirus outbreak, according to a new survey from B2B ratings and reviews platform...
Public relations in a COVID-19 world—how to best serve clients
These are certainly strange days, and public relations professionals must adapt along with just about every profession right now. The function of getting out client messages is simultaneously of great importance and minimal concern, depending on the nature of the...