We’ve learned a lot about our lifestyles and patterns as consumers during the COVID pandemic, and as we start to see a possible end in sight to the crisis, the big question on the minds of business and consumer marketers is the degree to which we’ll go back to our...

Some businesses and workforces have had a smoother transition to today’s shelter-at-home reality than others, but overall, new research from the Institute for Public Relations and comms giant Peppercomm suggests most employees are putting their best foot forward by...

With light possibly now at the end of the COVID tunnel, brands need to be aware of how their actions during the crisis will position them in the rebuilding phase to come. New research from engagement technology firm Social Media Link reveals that nearly 6 in 10...

Nearly two-thirds (63 percent) of respondents in a recent survey from CRM platform Pipedrive believe the current “sales crisis” due to the COVID-19 pandemic will end in four to six months. In addition, 62 percent said they have changed or modified their offerings to...

With everyone's health and safety the top priority, new research from brand engagement agency Fuse gauges how Gen Z is feeling—physically, mentally, and emotionally. The firm also sought information about how Gen Z's daily habits have changed, including their behavior...

The coronavirus has upended culture in every way, but the psychological impact of the pandemic may be the most impactful. Eye-opening new research from the TRUE Global Intelligence practice at comms giant FleishmanHillard reveals how COVID-19 is profoundly reshaping...

Misinformation can be dangerous even during times of relative calm, but during a health crisis like the current pandemic, the stakes are much higher. Indeed, a new study from critical thinking org the Reboot Foundation found that close to a third of the public may...

Transformation is different than change, and it is during this challenging time in the business world that we may take into consideration how to both communicate and operate differently in the coming quarters. Transformation is led by a focused approach to company and...

We’re all wondering when we can get back to some semblance of normalcy, and the recent news that coronavirus infections may be plateauing in hot spots like New York has consumers hopeful, according to the latest study from First Insight. The research found that an...

Businesses are finally finding stable ground amid the COVID-19 pandemic, but a new study from consulting and communications firm Orangefiery finds that exec-level needs still persist. The research shows that while leaders have risen to the challenge of communicating...

Night parachute jumps are a great test because they are a jump into the unknown. At the beginning, a night parachute jump looks like a subway car stuffed with people wearing 200 lbs. of parachutes, overstuffed rucksacks, weapons inside 4-foot padded duffel bags and,...

In journalism, any crisis is an opportunity—an opportunity to tell a story, find interesting facts, discover new heroes and finally reach wider audiences. Communication and PR should borrow the same tactics. While many businesses find themselves in an economic crisis...