Marketing and brand awareness constantly receive new methods and techniques. While many strategies still work even if they are a few decades old, it’s very important to embrace new ones as well.
One of the most interesting marketing methods is through the use of interactive custom avatars. They are a customizable and engaging way of conveying your brand’s message. Pair avatars with media intelligence services (MIS), and you can improve your engagement and brand awareness.
This article dives into some of the interesting features and traits that custom avatars offer and how to properly create them.
The power of custom avatars
Custom avatars are realistic digital versions of an individual. Anyone can make a custom avatar of themselves. Of course, you can make custom avatars of others as well, with their permission.
You can create a custom avatar using one of many different online platforms aimed at that, or you can do it yourself. However, companies that specialize in online avatars often offer a plethora of other features that you can leverage to further increase the chances of an avatar having a positive impact.
Avatars can be based on your webcam or studio recordings, depending on your desires and budget. One feature that many find fascinating is that you can create videos of your avatar speaking a number of languages if needed.
This way, you can leverage custom avatars to penetrate new markets and attract local audiences. Furthermore, the avatar will sound exactly like you, only in a different language.
The benefit of custom avatars is that they are a lot cheaper than having an in-house video team. Yet, the quality of your avatar will be high. The content you can create is going to be consistent over a period of time, which makes the chances of having a positive impact even higher.
Media intelligence services explained
One of the most innovative services you can implement to boost your marketing efforts is media intelligence. These services transform gathered data in order to give you insights into the market.
MIS includes a range of tools that gather, analyze, and interpret data. You can monitor social media for brand mentions or customer sentiment. You can also use MIS to analyze your competitors and track trends.
Integrating MIS with custom avatars
Leveraging data for marketing isn’t all that new or rare. By using AI and ML tools, marketers understand a lot more about how to conduct marketing campaigns than ever before. To integrate MIS with custom avatars, you need to gather and analyze data related to your industry.
You can start off with information about what visual styles are present in your competitors. Then, you can properly dress your avatar and design its background in order to look more appealing to your audience.
For example, if your company’s audience is businessmen, it’s likely that you’ll want to dress your avatar formally. If you’re targeting athletes, a more casual dress code for your avatar would be more helpful.
Just like with creating any other type of content, through analyzing the market and customer sentiment, you’ll be able to create videos that follow the current trends in the industry. In the long run, MIS will help you track the performance of your avatar.
By understanding the sentiment of your customers about the avatar and avatar-related content, you’ll be able to make changes to the avatar in order to be more effective.
Creating a brand marketing campaign
If you’re looking to create an effective brand marketing campaign, it’s important to understand what are your goals. Whether you’re interested in attracting a new demographic, spread the word of your brand’s inclusiveness or positive impact, you’ll have to set clear goals.
Once you understand your goals, you’ll be able to choose platforms where you’ll publish your content created with your avatar.
Then, you can analyze the content’s performance and understand whether a custom avatar is truly helping you in elevating your brand.
Custom avatars and MIS can become essential in giving your brand visibility
There aren’t many ways in which you can turn your company’s success upside down, and custom avatars aren’t one as well. However, you can attract new audiences and strengthen bonds with your current ones with innovative methods such as custom avatars and MIS.
You also have to make sure that your avatar actually speaks to the desired audience. It can be counterproductive if the avatar conveys a wrong message or doesn’t suit your business or brand.
Thankfully, you can leverage MIS to ensure that the avatar is designed thoughtfully and that your decisions are guided strategically.
