As the eCommerce industry continues to grow, competition is only getting hotter. One of the most effective ways to stand out from the competition in your industry and increase brand awareness is through public relations. PR can help you with getting your brand in front of more people, generating buzz, and ultimately driving more sales. In this post, we’ll discuss how you can use PR to build more awareness of your eCommerce brand.
Identify your target audience
The first step in any PR campaign involves identifying your target audience, and it’s often one of the first things you learn in many eCommerce training courses. Understanding who your customers are will make it easier for you to tailor your messaging and choose the right media outlets to pitch your brand to. When defining your target audience, consider a range of factors including gender, location, age, interests and spending habits.
Develop unique messaging
Once you have identified your target audience, it’s time to put your message together. The main aim here is to communicate your brand’s unique value proposition and make clear what sets you apart from the competition. Consider the problems your brand will solve for its customers and the benefits that they will receive when they purchase your products.
Keeping your messaging consistent across all channels from the website to your social media pages is crucial. This helps build brand recognition and will reinforce your USP.
Build relationships with media outlets
Building relationships with media outlets is crucial for getting your brand in front of more people. Identify publications and influencers that your target audience is most likely to engage with and begin building relationships with them.
You can begin by following them on social media and simply engaging with their content. Or reach out to them with a personalized pitch that is designed to highlight how your brand aligns with their mission and audience.
Offer value to journalists
It’s crucial to offer something of value when you are reaching out to media outlets or journalists. This might be in the form of a unique angle for a story, for example, or an exclusive discount for readers. When you provide value, you will increase the chance that the media outlet will be happy to feature your brand in their content.
Bear in mind that journalists and media outlets tend to get lots of pitches each day. So, make sure that yours is concise, easy to understand, personalized, and relevant to their audience to be in with a chance of getting it noticed.
Leverage social media
Social media is a hugely powerful tool for building brand awareness and engaging with your target audience. You can use social media to share your brand’s story, promote your products, and show off customer testimonials.
Along with this, social media can also be an excellent tool for engaging with journalists and media outlets. Follow them, share their content, or tag them in your posts. This will help you build relationships and increase the chance of them featuring your brand in their content.
PR can be a very effective way to build awareness of your eCommerce brand. Keep these steps in mind to start a successful PR campaign.
