SEO is dead in 2024. Have you read it somewhere before? You must have! Many people believe this. Because SEO has become more difficult than ever.
It is no longer just pleasing the search engines and getting higher positions. The rules have changed, the trends have evolved, and the competition is at an all-time high.
That is why Jordan Teicher says, “SEO isn’t about gaming the system anymore; it is about learning how to play by the rules.”
Take the example of e-commerce: 85% of global consumers buy online. But 40% of online consumers refuse to buy online just because they are concerned about their data.
Google prioritizes user-centric strategies now with rising concerns about data leaks and spam. They’re demanding trust, relevance, and authenticity over tricks and shortcuts.
In e-commerce, this means your content and SEO strategy needs to evolve from just “getting found” to “building trust” with every click.
Let’s discuss some current trends working for e-commerce websites.
5 leading content marketing and SEO trends for e-commerce websites
Retail sales are going to hit $7.4 trillion in 2025. Adopt the latest trends in content marketing and SEO early to get a share in that.
Following are some latest trends that you need to follow to stay relevant in the market for years to come.
1) Google demands high-quality content now
Google is the most popular search engine, with a 90.01% share of the global search engine market. Oftenly people started to write content with AI. It reduced the quality of content because there were high chances of lack in humanized touch and personalization.
Google noticed and updated its rules for ranking content on SERPs. Now, it demands E.E.A.T. in content to rank it higher. That is experience, expertise, authoritativeness, and trustworthiness.
Keeping these things in mind helps you to create quality content. For e-commerce websites, you have to create content that educates people about your products and services. Do not write to sell; write to give value with the content itself.
Just like the use of AI writing tools for creating content is becoming a trend. Now, there are plenty of tools like ChatGPT, Jasper and an AI text writer for creating quality content after selecting the desired mode.
For example, click on email writing mode provides you with most related content that is high in quality and also enough to convey your major concern. If readers like your content, they will definitely buy from you.
2) AI overview takes you at the top of search result
Google always tries to improve the user experience. For that, it has now started to give an overview of the information related to your searches.
Google’s AI pulls information from various web pages to create a comprehensive summary in a visually appealing format. Their goal is to give to-the-point answers to the queries and save the reader’s time. Hence, enhancing the user experience.
For e-commerce, this means that appearing in the AI overview is the new goal of SEO. It will give you unparalleled visibility. So, optimize your webpages to align with how AI extracts and summarizes information.
For better extraction and getting quality points the online summarizer is the best option. It allows you to turn around your information into a concise paragraph or in bullet points.
You have to write content that answers the FAQs of audiences. Then break your content for the ease of readers to get their answers. AI prefers content that is concise and to the point.
Whenever you search for something about the environment, you will find National Geographic education’s content in AI overview, most of the time. That’s because they have written their content to answer people’s questions.
3) Importance of brand authority is rising
Becoming a brand authority means you are a go-to information source for a specific niche. Just like we prefer hearing psychology topics from Jordan Peterson. And financial topics from Robert Kiyosaki, the author of “Rich Dad Poor Dad.”
This strategy used to work for thought leadership, but now it is a ranking factor as well. Because search engines now take social signals under consideration too. The ranking is improved when the people talk about you, share your content on social media, and brand prioritize you to stay on top.
But of course, getting to that point is a hell of a task. You need to deeply analyze your audience’s problems and talk about them in your content. Describe why the problems exist and how to avoid them. Finally, offer the solutions.
When you identify a problem and give solutions, you become an authority on that.
4) Prioritize updating the previous content
Creating fresh content is easy or updating the previous one? Obviously, updating content saves your extra effort and time.
Another benefit is that the search engines prioritize relevance and freshness over high volume. When you update your old content, you add new information and improve style and tones. Google recognizes the effort and rewards you with better rankings.
Let’s have an example of HubSpot. They consistently review and update their older blog posts to align with current trends. As a result, their content stays evergreen.
For e-commerce website content, keep an eye on the analytics. See what pages are not performing as well as they should. Update them with new keywords and the latest images of your products. Add the latest reviews to show that your product is still selling.
Another way of updating content to make it rank higher is by using the backlink approach. There are plenty of sources that provide niche editing services at a reasonable cost and, in return, offer quality backlinks for your SERP ranking. So, take this opportunity and update your content with high-quality information.
5) Video content is dominating search results
Search result pages include video suggestions as well. These videos often include timestamps that highlight the portion where the answer to the user’s query is present.
Video content offers an unmatched way to showcase products. Plus, with Google featuring video snippets in search results, businesses now have another opportunity to stand out.
For your business, create video tutorials and section each of your points separately. Name those sections with the possible queries from the audience. Google will read and rank it according to the section you make and name.
Brands like Glossier create short makeup tutorials featuring their products. These videos rank highly in search results and are often featured in Google’s video snippets, driving both traffic and sales.
Conclusion
Lastly, the point is that you need to work according to the trends. Work on improving trust, engagement and relevance within your content.
Doubtedly, standing out in the competition needs your effort and consistency. Be aware of the actions of your competitor to position your brand as an expert in the e-commerce market.
So, adapt the trends to make yourself prominent in the market. Let’s make it happen!
