All business communicators need to consider how they can improve brand awareness no matter the size of the company, the amount of success they have had or the industry they are operating in. Brand awareness is crucial to success as no company can succeed when people do not know about their brand—even if they have the best valued product/service on the market.
So, how can you go about improving brand awareness to compete against the bigger names in the industry? This can actually be relatively straightforward, and it should not take too long for results to show either.
Marketing
The most obvious way to improve brand awareness is to seek the services of an established public relations and digital media marketing agency. These companies can help you to get the results that you need whilst ensuring that it is both quality and quantity when it comes to mentions in the press. This can have a huge impact on the awareness of your brand and establish you as a key player in the industry.
Utilize social media
Social media is an incredibly powerful tool, but too often you will see a business using it in a negative way. You can increase brand awareness through regular posts where you share relevant content, running promotions and interacting with the public in a friendly yet professional manner. Never polarize, and avoid any controversial subjects as this can negatively affect your brand reputation.
Sponsorships
Sponsoring something, whether it is a charity fundraiser or local sports-team, can be beneficial in a few different ways. First, it essentially acts as free promotion and can work wonders for brand awareness, but it can also show that you are a company that cares and wants to get involved with the local community. Consumers like to use businesses that feel human and not corporate, and this is one of the best ways that you can show your personality.
Team up with another business
You can tap into a new market and increase brand awareness by teaming up with a business that is not a direct competitor but still targets the same consumer base. As an example, a florist could team up with a bridal shop and offer discounts for customers of this shop. This is an intelligent way to attract new customers and show that you have thought about their needs.
Competitions
Nothing catches the public’s attention like good competition, and this can have a huge impact on brand awareness. In particular, running a competition on social media where users can enter by liking and sharing a post can very quickly showcase your brand to a much wider user base and encourage more people to follow you.
Brand awareness is hugely important no matter what industry you are in. It can be hard to stand out from the crowd and get noticed and particularly in competitive marketplaces, but the above should all help to boost brand awareness which could have a huge impact on the overall success of your business.
