Human-centered design (HCD) is a great approach to take when developing software for your firm. HCD is when a developer makes a tool or software keeping humans in mind. Opting for such development is useful for firms, as it ensures better UX, creativity, and more loyalty toward the business among customers.
It also helps a business generate more revenue. In fact, studies have found that firms ensuring great CX can expect a whopping 70% boost in revenue. And that too, in just three years. Below, you will see why you should hire skilled website developers to follow a human-centered design while creating a website for your company.
Human-Centered Design Benefits for Software Development
Going the HCD route has many perks in store for businesses. Check out a few of them:
Puts More Emphasis on Humans
Rather than focusing on the capabilities of technologies, the human-centered approach is designed to meet human needs. Technology ought to serve people rather than people serving technology—this is what HCD is about.
Developers who create software with a focus on humans acknowledge that human history, culture, convictions related to religion, the surrounding environment, and many other human attributes greatly influence their behavior and understand what would please them. In essence, it is developing products and services so that they are culturally and appropriately respectful.
Helps Stakeholders Gain a Remarkable Market Share
HCD proves to be extremely fruitful for stakeholders. Whenever an HCD methodology is adopted, there is a greater chance for them to gain a weighty market share. As it puts great priority on the user needs and tastes, sales and market penetration see a good increase. It is because customers feel more satisfied with your service. And it is a proven fact that firms earn 60% more money after they make customers their prime concern.
Gets Rid of Unwanted Debates
Taking a human-centric approach was revealed to be a time-saving technique. It helps eliminate (or, at the very least, decrease) infertile debates between team members when developing software. Teams often spend a hefty amount of time postulating what users need. Such debate usually ends with one person’s will being foisted on everyone else.
While this may feed that person’s ego, it is not a good practice as regards the customer experience and satisfaction. HCD places the highest weightage on end users. So, these types of monopolistic tendencies can be kept in check.
Boosts Brand Loyalty
Customers don’t like a brand when they are not properly cared for. If your service is subpar, it won’t take long to lose your customers’ trust. Check this chart:
See? Quality deterioration and substandard customer service are two top reasons why people would not trust a brand anymore. HCD increases brand loyalty by grasping what customers want and building a deeper, more personal connection with them. This way, a brand would treat shoppers as persons who have their own needs and tastes (instead of mere buyers). So customers feel more empathy and trust toward that brand. This, in turn, boosts brand loyalty.
Increases Customer Retention
Opting for a human-centered design positively impacts customer retention. Why? Well, HCD signifies that a company cares about its customers in the truest sense. As it gives the most priority to its customers’ needs, it leads to solutions that are not only pertinent but also satisfy them.
Businesses have to ensure that the products or services they offer are properly dealing with customer pain points. This is only possible via a human-centered design. When the customer service is great, repurchases and renewal likelihood get boosted by 82%. A stronger bond between firms and customers brings about higher retention rates.
Helps a Business Stand Out
When various companies are offering the same products or services at the same price, how to stand out? Going for a human-centered approach is perhaps the best tactic here. You can make it your distinguishing feature. By meeting the needs and expectations of customers, a brand can appear more trustworthy.
Also, as the behavior, pain points, and impetus of buyers are of foremost significance, a business can effectively detect potential problems and room for improvement that its rivals might overlook. This gives the company a competitive edge.
Major Human-Centric Practices
Below are some practices a brand should follow if they truly want to be human-centric:
Closing Words
Human-centered designs are essential for the future of software development. It prioritizes the needs and experiences of users. This approach helps create software that is not only functional but also enjoyable to use. A human-centric approach will lead to more effective, intuitive, and satisfying software solutions in the long run. So, be prudent and opt for it today!
