Global PR campaigns: How to prepare your team for international media tours and events
The global connection between businesses has expanded PR activities beyond borders. The trend among brands is to establish global operations through international events participation, global media relations development and coordinated cross-border campaigns. Modern...
Latest Posts
Daily PR Insights & News
Bulldog Reporter
oin a growing community of 25000+ comms pros that trust
Agility’s award-winning Bulldog Reporter newsletter for expert PR
commentary and news
Crisis Comms & Media Monitoring
How AI-driven tools can enhance media monitoring in PR campaigns
With artificial intelligence eating up more column inches than almost anything else in recent history, its arrival as a tool that can itself revamp the way PR campaigns function is probably not much of a shock for those with their ears to the ground. What is...
The important role of media monitoring in market intelligence
Have you thought about how businesses seem to always be one step ahead of the game? The answer lies in a hidden yet powerful tool: media monitoring. Today, in order for businesses to obtain a competitive advantage, media monitoring has become crucial. However, how do...
Media monitoring in focus: How to make the most of PR clippings
Ever find yourself securing brilliant pieces of coverage, only to hit a dead end when it comes to figuring out the impact they actually have? We get it. It’s not always easy to quantify the results of your hard work in tangible ways. You might find yourself asking:...
PR Tech & AI
6 digital collaboration tools to streamline PR workflows
Did you know that 71% of organizations report that using collaboration tools improves team productivity, while 85% of employees say they are more engaged when they have access to efficient communication platforms? In public relations, where managing complex workflows...
Media Insights: Examining DeepSeek’s Dynamic Emergence Through Coverage Analysis
AI has dominated headlines since ChatGPT’s arrival, but this week, the emergence of an upstart rival sparked a media frenzy of its own, commanding global attention. The phenomenal rise of DeepSeek—the virtually unknown Chinese entity whose newly launched model...
AI-powered public relations: How to make your PR smarter without losing its human touch
In today's fast-paced digital world, brands need tools that keep up with the speed and complexity of online conversations. Traditional press releases and one-sided messaging are on the way out, and AI-powered communication tools are on the rise. Artificial...
Content & Media Relations
How brands are using negative press to drive engagement
At first glance, using negative press to drive engagement may seem counterintuitive to many brands. Negative publicity is traditionally viewed as harmful to a company's reputation and long-term business interests. However, a well-prepared brand can flip the script and...
How to crack the code on casino and gambling PR
Casino public relations and gambling marketing demand a level of precision and expertise that few industries require. The stakes are high, competition is relentless, and public perception can shift in an instant. A well-executed strategy can drive customer engagement,...
Cooking up innovation: How kitchen brands are leveraging digital marketing for growth
The kitchen is no longer just a functional space in the home—it has become a sanctuary for creativity, innovation, and self-expression. As more consumers invest in high-quality kitchen appliances and gadgets, the kitchen appliance industry is experiencing a wave of...