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8 steps to automating your content marketing workflow
Content marketing plays a vital role in supporting public relations, while in turn, good PR is necessary to help promote content tied to your brand. This is why so many modern companies rely on their content creation process to build brand awareness and trust. Both PR...
10 ways to leverage AI for crisis management in public relations
Have you ever had that awful feeling when your company’s good name was at risk? Like when a tweet backfires big time or news outlets can't stop talking about you pulling a product off the shelves? Well, PR crises used to be slower burns. But not anymore! Because of...
Fast-tracking success: Tips for handling sudden growth in your business
Expanding your business introduces a range of challenges that can be as stimulating as they are demanding. A well-crafted strategic approach is essential to navigate these complexities and drive sustained success. By honing in on critical areas of your operation, you...
A final thought about the election: How the use of message points played a major role in the outcome
There were many takeaways from the 2024 presidential election that can be used by account execs on non-political accounts. And I have detailed more than a few of them on this site over the past few months. But if there is one that stands out, it is the importance of...
Crafting crisis management plans for accounting firms: Proactive measures, actionable strategies and support systems
One minute, you are cruising through the tax season, filling away with glee, glad to have a routine. The next minute, you're in the trenches, and your firm is in a tailspin because of a data breach, financial scandal, or even a natural disaster. If you have a backup...
The ultimate PR checklist for field service businesses
We are in an industry where customer trust and satisfaction are the most important pillars for business sustainability. As a field service business, it is a bit tricky to achieve both and stand out amongst competitors. Building a reputation isn’t just about providing...
With shopping holidays approaching, new research finds nearly half of Americans want their personal info completely deleted from the Internet
With super-shopping days Black Friday and Cyber Monday approaching, new research explores Americans' growing unease with online privacy and the misuse of their personal information. According to the findings from personal data removal service Incogni and VPN provider...
The power of the press release: Which kinds of announcements work best for new businesses?
Many new business owners believe press releases are outdated in today's digital world. This myth couldn’t be further from the truth. Writing a press release can effectively launch your business, generate buzz, and attract attention from potential customers and...
4 steps for scaling your Shopify store for international expansion
Did you know Statista predicts worldwide eCommerce revenue will reach $6.46 trillion by 2029? Your Shopify store might be at the center of this exponential growth. Ecommerce is rapidly propelling global business expansion into new markets and tapping international...
Dressing for Success: New Generations and Changing Times
Every new generation brings us changes in values, lifestyles, traditions, customs, manners and dress and it is important for all PR practitioners to be fully aware of all of the changes. Proper dress is especially important when meeting and working with an advising...
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Game Changer Communications Selected as AOR by Tech Leader Modern Logic
Regional/national leader in “managed software” partners with Game Changer to raise visibility and scale business MINNEAPOLIS –– DECEMBER 10, 2024 –– Game Changer Communications, the strategic communications firm known for helping businesses create and accelerate...
Generac Promotes Amanda Teder to Chief Marketing Officer
WAUKESHA, Wis. – December 9, 2024 — Generac Holdings Inc. (NYSE: GNRC), a leading global designer, manufacturer and provider of energy technology solutions and other power products, today announced the promotion of Amanda Teder to Chief Marketing Officer. Amanda...
Culver Public Relations’ CEO, Jeanne Culver, Joins D CEO’s Dallas 500 Influential Leaders
We are thrilled to share that Culver Public Relations’ CEO, Jeanne Culver, has been named one of D CEO Dallas 500’s most influential leaders in the Marketing & Public Relations category. The Dallas 500 is a prestigious annual publication from D CEO, that features...