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The intersection of PR, digital marketing, and emerging technologies: A look at Tesla and beyond
In a rapidly evolving digital age, the confluence of public relations, digital marketing, and cutting-edge technologies like Tesla cars represents a transformative approach to brand building and customer engagement. These elements, when aligned, create compelling...
6 steps for analyzing competitor keywords for better market understanding
Understanding competitor strategies is key to thriving in a competitive market. By analyzing the keywords your competitors rank for, you gain insights into their content priorities, audience preferences, and the trends shaping your industry. Competitor keyword...
Why bad design hurts your marketing efforts—and tips to avoid it
Bad design in marketing is like showing up to a wedding in flip-flops—not exactly the impression you want to make. Clashing colors, fonts that strain the eyes, or layouts that look rushed all have the same effect: they turn people away before they even figure out what...
Effective crisis communications in HR: How digital tools support brand management
Communication is the key to enhancing an organization's reputation. It prevents miscommunication, which leads to workflow inefficiencies. Communication becomes especially indispensable during crisis. The central element of any business brand is HR. HR teams act as a...
Exploring the intersection of AI and journalism—and the implications for media ethics
Though there is a mass adoption of AI, its role and impact on journalism are still not clearly understood. While artificial intelligence in journalism has applications in editorial, commercial, and technological domains of the industry, questions linger about its...
App marketing in 2025: Trends to watch in a rapidly evolving landscape
The app marketplace is dynamic and ever-changing, with new trends emerging at a breakneck pace. For businesses looking to succeed in this space, staying ahead of the curve is crucial. This op-ed explores the key trends shaping the future of app digital marketing, from...
Exploring the benefits of co-branding and partnership marketing
The business world is increasingly interconnected, and partnerships have become a cornerstone of modern marketing strategies. Co-branding and partnership marketing leverage the strengths of two or more entities to amplify brand value, enhance market reach, and deliver...
Travel influencer marketing in 2025: Trust and transparency anchor this year’s trends
The travel industry has long been a space where visual appeal and aspirational content reign supreme. With its stunning landscapes, vibrant cultures, and unique experiences, travel is perhaps one of the most naturally suited sectors for influencer marketing. In 2025,...
Count on it: Here’s what’s sure to happen in the PR world in 2025
There have been many changes in the practice of public relations over the years, but one thing has remained consistent: Year after year, most PR practitioners and clients will be disappointed about their experiences—and 2025 will not be any different. Here’s why:...
Achieving link equity: Understanding link building for homepages vs. inner pages
Every page on your website plays a role in establishing authority and relevance. While homepages often receive the lion’s share of attention and external backlinks, inner pages are critical for creating a balanced and effective link equity distribution strategy....
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The Pollack Group Named Agency of Record for the Simon Wiesenthal Center and Museum of Tolerance
Bringing a Unified Voice to Combat Antisemitism, Champion Tolerance, and Drive Global Awareness The Pollack Group (TPG) is proud to announce its appointment as the Agency of Record for the Simon Wiesenthal Center (SWC), Moriah Media (MF), and the Museum of Tolerance...
MMGY Global Promotes Justin Farmer to Chief Growth Officer
Kansas City, MO (Jan. 16, 2025) – MMGY Global, the world’s leading integrated marketing agency specializing in the travel, tourism and hospitality industries, announced Thursday the promotion of Justin Farmer to the new role of Chief Growth Officer, effective Jan. 2....
TURNER Reappointed as PR Agency of Record for Travel Wisconsin
TURNER is thrilled to announce its reappointment as the PR Agency of Record for Travel Wisconsin under a new four-year contract with options to extend. The partnership between TURNER and Travel Wisconsin has been a highly successful collaboration, with the agency...