Important PR lessons from the Signal chat app security snafu
During World War II there was a slogan, “Loose lips sink ships.” It warned people involved in aspects of the war effort not to discuss what they are doing because the enemy might be listening. Because of technological advances, the same can be said today about many...
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Crisis Comms & Media Monitoring
How media monitoring can enhance your event invitation strategy
Organizing an event involves a lot of moving parts, and crafting the perfect invitation is key to its success. One powerful tool that can significantly improve your event invitation strategy is media monitoring. In this blog, we’ll explore how media monitoring can...
Using SEO and media monitoring to grow your business—benefits and best practices
In today's digital landscape, understanding how your business performs online is crucial to your success. Many businesses focus solely on SEO, aiming to rank higher in search engine results. However, combining SEO with media monitoring offers a more comprehensive...
Agility Shines (Again) in G2 Summer Reports!
This summer, Agility PR Solutions brought...
PR Tech & AI
AI is a new trick for PR. Let’s not be old dogs.
Helping companies navigate new situations, new technology, managing communication challenges, or educating audiences is nothing new to the PR world. But why does it feel so different with AI? I’m not sure I’m supposed to say this, but it’s been 25 years in this...
The AI Arms Race as a PR Battleground: What the DeepSeek Ban Chatter Tells Us About Tech Narratives
AI isn’t just advancing—it’s becoming a geopolitical flashpoint. In just a week, speculation about a DeepSeek ‘ban’ exploded on X.com, shaping perceptions before any official action was taken. But how did this narrative take hold so quickly, and what does it reveal...
6 digital collaboration tools to streamline PR workflows
Did you know that 71% of organizations report that using collaboration tools improves team productivity, while 85% of employees say they are more engaged when they have access to efficient communication platforms? In public relations, where managing complex workflows...
Content & Media Relations
Hotel PR done well: A digital approach to elevating brand presence and building lasting connections
In an increasingly digital world, the hospitality industry faces heightened competition, evolving guest expectations, and the need to stay relevant across a broad spectrum of online channels. Hotel and travel public relations has long been a cornerstone of successful...
How brands are using negative press to drive engagement
At first glance, using negative press to drive engagement may seem counterintuitive to many brands. Negative publicity is traditionally viewed as harmful to a company's reputation and long-term business interests. However, a well-prepared brand can flip the script and...
How to crack the code on casino and gambling PR
Casino public relations and gambling marketing demand a level of precision and expertise that few industries require. The stakes are high, competition is relentless, and public perception can shift in an instant. A well-executed strategy can drive customer engagement,...