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Mega sporting events need mega-defensive PR strategies
The 2025 Super Bowl is now history. The 2025 Major League Baseball season hasn’t yet begun. Media coverage of the National Basketball League and the National Hockey League is expanding as teams in those leagues battle for post-season playoff slots. And the 2026 Winter...
Mastering strategic PR & digital marketing for parenting brands: A comprehensive guide
Reaching parents with a strong public relations and digital marketing strategy requires a deep understanding of their needs, emotions, and decision-making processes. Parenting brands operate in a crowded space where trust is the currency, and authenticity is the key...
AI and personalization make the perfect match for business growth—key benefits and challenges
Artificial intelligence is revolutionizing the way businesses interact with their customers, providing insights, predictive capabilities, and hyper-personalized experiences that drive growth. In a world where customer expectations are higher than ever, companies that...
Crisis management in the age of cancel culture—4 new rules of accountability
In today’s hyper-connected world, where a single tweet can spark a global firestorm, crisis management has become more complex than ever. The rise of cancel culture—a phenomenon where individuals or organizations are publicly called out and boycotted for perceived...
11 creative ways to repurpose your webinar content to boost your marketing
Repurposing webinar content is a great way to make the most of your efforts, extend the life of your content, and connect with a wider audience. By turning a single webinar into multiple pieces of content, you can keep your marketing fresh without constantly creating...
How to crack the code on casino and gambling PR
Casino public relations and gambling marketing demand a level of precision and expertise that few industries require. The stakes are high, competition is relentless, and public perception can shift in an instant. A well-executed strategy can drive customer engagement,...
Media Insights: Tracking and Analysis of News Coverage about Trump’s Tariff Announcement and Reactions
Not surprisingly, administrative action during the early days of the new Trump presidency captured the business world’s attention, and the steady stream of global coverage reporting these moves dominated the media cycle. The key topic in early February has been the...
The communicator’s guide to affiliate marketing—5 tactics for success
Affiliate marketing presents a unique opportunity for digital marketers to leverage partnerships with affiliates to grow their brand and expand their reach. However, the competitive landscape can make affiliate marketing seem like a complex and daunting challenge. As...
6 tips for bridging brand communication gaps with multilingual AI strategies
In a world where businesses operate across continents, language barriers can hinder meaningful brand communication. The growing sophistication of multilingual AI offers an unprecedented opportunity for PR professionals to overcome these barriers and connect with...
What loosened restrictions on social media content moderation means for B2B communications leaders
Facebook and Instagram follow X and put more pressure on public relations teams Recent shifts toward reduced content monitoring on major social platforms like Facebook, X, and Instagram are poised to impact not only the general public, but also the...
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Magrino Adds Leading Livestream Social Commerce Platform TalkShopLive to Client Roster
New York, NY (February 20, 2025) – Magrino, a full-channel communications agency based in New York City, today announced its appointment by TalkShopLive as public relations agency of record. Founded in 2018, TalkShopLive is a livestream social commerce platform with...
UpSpring Certified by the Women’s Business Enterprise National Council
NEW YORK — February 19, 2024 — UpSpring, an industry-leading PR, marketing, and creative agency, received certification as a Women’s Business Enterprise (WBE) by the Women’s Business Enterprise National Council (WBENC). WBENC certification validates that a business is...
CMO Council Publishes New Index of Marketing Vitality
The Annual Assessment of Forces and Factors Impacting Functional Performance Includes Forecasts, Facts and Figures Going into 2025 and Beyond SAN JOSE, Calif. (Feb. 19, 2025) – The CMO Council today announced the release of the 2025 Marketing Vitality Index, an annual...