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9 ways to maximize business efficiency with advanced Power BI solutions
Data efficiency isn’t just a competitive advantage, it’s a necessity. Power BI goes beyond simple reporting. A robust business analytics tool, it offers real-time analytics, advanced visualizations, and automated processes to optimize and empower teams. Be it...
A deep dive into Content Management Systems: 10 business benefits you should know
A Content Management System (CMS) is essential for creating and managing a website. Whether you're running a blog, an online store, or a corporate website, a CMS helps you manage content efficiently and ensures your site stays organized. This guide will walk you...
Lessons from Tropicana’s second costly packaging mistake—what can we learn?
For the second time in 15 years, Tropicana has alienated its loyal consumers with a package redesign that’s been met with unfavorable reviews and a significant drain on the bottom line. Sales were reportedly down 19% through October with a 4% loss in market share,...
The art of apology: 6 steps to crafting the perfect corporate response
Picture this: Your company inadvertently creates defective products that harm the general public. What an alarming crisis! Before you take accountability measures and damage control steps, the first thing to do is to—sincerely apologize! But here's the thing: An...
Crisis communications in the era of cancel culture: Key challenges and effective tactics
Arguably one of the most significant trends in modern communications is the rise of cancel culture—the idea that people or organizations who violate certain values or societal norms should be stripped of their social status. For businesses, this may mean the loss of...
The future of technology PR: Building relationships, managing innovation, and driving global conversations
In the ever-evolving world of technology, where new products, platforms, and ideas are shaping our lives and economies, the role of public relations has never been more important. As we approach 2025, technology companies face a rapidly changing media landscape, an...
Tips for creating user-centric e-commerce experiences for maximum impact
E-commerce success isn’t just about what you sell—it’s more about how you sell it, and customer experience is a huge factor. No wonder brands that focus on CX witness 80% revenue growth. Those who don’t risk frustrating customers, low conversion rates, cart...
Achieving link equity: Understanding link building for homepages vs. inner pages
Every page on your website plays a role in establishing authority and relevance. While homepages often receive the lion’s share of attention and external backlinks, inner pages are critical for creating a balanced and effective link equity distribution strategy....
PR’s expanding role in building trust and boosting reputation
Public relations is critical for shaping an organization's image and reputation. It acts as a link between organizations and their customers, helping to build trust, manage crises, and amplify messages. In a world where perception can make or break success, public...
How Apple mastered technology PR to build a global brand with trust and innovation
When we think about the most iconic technology brands in the world, Apple stands at the top of the list. For over four decades, Apple has not only pioneered cutting-edge products but also perfected the art of public relations. Through its innovative marketing...
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VTEX Selects PAN as Agency of Record
Boston, MA / PAN, an integrated, data-driven marketing and PR firm for B2B technology and healthcare brands, has been named the agency of record for VTEX (NYSE: VTEX), the composable and complete commerce platform for enterprise B2C and B2B brands and retailers....
Beach House Welcomes NatureLab.TOKYO To Its Agency Roster
Beach House PR is excited to announce the addition of NatureLab.TOKYO to their agency roster. Beach House, an award-winning strategic communications agency, will handle public relations and influencer marketing efforts for the brand. NatureLab.TOKYO combines...
Social-Content Tracking Platform, Archive, Hijacks Some of Times Square’s Most Iconic Billboards to Promote Its AI-First Platform
The Guerrilla Out-of-Home Campaign Shows Coca-Cola, Spotify, Nike and Others How AI Can Help Them Monitor Social Better Archive, an AI-first, influencer-marketing platform that manages and tracks social campaigns for brands like Amazon, Allbirds, and Meta, is breaking...