When AI summarizes your brand before customers visit your website
Over the past few years, the way people discover brands has started to change. Instead of scrolling through multiple search results and visiting several websites, many users now turn to AI-powered assistants that generate quick, conversational answers. Whether someone...
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Crisis Comms & Media Monitoring
How AI-powered media monitoring is transforming PR strategy
The media landscape has evolved into a 24/7 information environment, where brand conversations occur at an accelerated rate. For PR professionals, managing the vast flow of data across news outlets, blogs, podcasts, and social media channels has become a challenging...
7 reasons why media monitoring is essential for crisis management
When a crisis hits, your timing and strategy determine whether you’re guiding the story or getting steamrolled by it. Media monitoring gives you the awareness to see the full landscape, react in real time, and keep your team aligned. Instead of guessing where the...
Crisis communications in the age of deepfakes: What PR teams must prepare for
Deepfakes have officially become one of the most dangerous threats to brand reputation in the digital era. What was once experimental tech used for entertainment has evolved into a powerful and harmful weapon capable of damaging individuals, companies, and...
PR Tech & AI
The algorithm isn’t neutral: Why PR needs to speak AI’s language
Artificial intelligence is transforming the way people discover and trust information. For PR professionals, this shift is not simply technical; it changes the fundamentals of visibility, authority, and influence. Content is no longer evaluated solely by human editors...
AI deepfakes in 2026: Worldwide legal actions and crackdowns
The first deepfake I recall seeing was not particularly sophisticated. It had bad lighting, and the lips were slightly out of sync. However, it was effective enough to deceive passersby, and that was the problem. Fast-forward to 2026, and deepfakes have become a much...
Why generative AI requires PR teams to rethink visibility
Generative AI is transforming how information is created, discovered, and consumed. For PR professionals, this shift is more than a technological curiosity. It is a fundamental change in how audiences encounter content and assess credibility. Traditional approaches to...
Content & Media Relations
How AI search summaries are quietly reshaping brand authority online
Search has evolved beyond a simple gateway to websites and now functions as a direct answer hub. Thanks to AI-powered search overviews, users obtain summarized insights, suggestions, and brand comparisons within the results page without clicking any link. This change...
The media list is wrong. The AI engines just proved it.
The PR industry's operating system is the media list. Every account team runs one. Every measurement framework anchors to placements earned inside it. The list is wrong. The Trade Press AI Index 2026 audited 680 million AI citations across nine industries and five...
Common content optimization mistakes and how to avoid them
Content optimization is widely adopted across digital marketing, yet it is often misunderstood as a purely technical or keyword-focused task. Many teams concentrate on surface-level improvements—such as keyword density or meta tags—without addressing deeper factors...