5 things that separate pitches that get responses from those that die in the inbox
Your pitch is the first deciding factor in whether you earn a meeting, a quote, or a story. If the pitch is generic or not personalized to the recipient, it’ll likely end up in the spam folder or be ignored, even in your inbox. Don’t just take our words for it....
Latest Posts
Daily PR Insights & News
Bulldog Reporter
Join a growing community of 25000+ comms pros that trust
Agility’s award-winning Bulldog Reporter newsletter for expert PR
commentary and news
Crisis Comms & Media Monitoring
Crisis communication in the age of supply chain disruptions
In today’s interconnected global economy, supply chain disruptions can escalate into full-blown corporate crises within hours. From delayed shipments to logistical bottlenecks, operational setbacks no longer stay behind the scenes. They often become headlines. For...
Crisis communications 2.0: Why preparation is the new prevention
In today’s highly visible business environment, crises are no longer unexpected interruptions; they are inevitable events that test a brand’s credibility and resilience. Effective crisis PR is no longer about reactive damage control. The focus has shifted toward...
When the bots talk back: Managing AI-driven PR crises in public and private channels
Brand controversies used to begin in newsrooms or over coffee shop chatter. Now, they can start with an algorithm. From deepfake videos and fabricated news articles to AI-generated social posts that mimic your brand voice, the new frontier of PR crises is being...
PR Tech & AI
AI + business process automation: How artificial intelligence is redefining marketing workflow automation
Marketing today is nothing like what it was a couple of decades ago. When channels were fewer and content demand was lower, teams could afford to move slower. But today? You are expected to: Run personalized, multi-channel campaigns, React to market shifts in real...
5 ways AI is transforming the public relations industry
Artificial intelligence has rapidly become one of the most transformative forces across every industry, and public relations is no exception. From automating routine tasks to offering deeper audience insights, AI is reshaping how PR professionals strategize,...
AI + human media monitoring: A 2025 playbook for signal over noise
4 questions covered in this article: How can AI and humans work together to reduce noise in media monitoring? Which 2025 audience trends matter most for setting alert thresholds? How should teams design a human-in-the-loop workflow from triage to decisions? Why use a...
Content & Media Relations
Maximizing brand coverage and analysis in the digital age
The internet and related technologies continue to transform the PR industry. In 2025, 33% of consumers found new brands and products via search engines, while 30% did so through social media ads, with the value of digital marketing projected to reach $1.3 trillion by...
PR marketing spotlight: Top 3 citation generators enhancing academic writing in 2025
Looking for the best APA citation generator to make your schoolwork easier? In this article, we'll compare three top online citation tools—Koke AI, MyBib, and Citation Machine—so you can find the perfect tool for creating your APA citations quickly and accurately....
How to use AI tools to supercharge your public relations strategy
Traditional PR often struggles with targeting the right journalists, measuring return on investment (ROI), and spotting risks before they become crises. But AI in modern PR has changed that. Let’s take a closer look at why AI-powered tools are so important in modern...