The World Cup isn’t one story. It’s at least six.
We read the first week of the 2026 tournament the way a newsroom does — then sorted every article into a map of what the coverage was actually about. Share of first-week coverage, by topic The matches are the obvious story. Across roughly 2,000 articles, on-field...
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Crisis Comms & Media Monitoring
Crisis communications in the age of deepfakes: What PR teams must prepare for
Deepfakes have officially become one of the most dangerous threats to brand reputation in the digital era. What was once experimental tech used for entertainment has evolved into a powerful and harmful weapon capable of damaging individuals, companies, and...
Strategies for turning monitoring insights into reputation-building action in 2026
Online conversations about brands shape customers’ trust and increase their expectations for better services. However, building a robust reputation requires more than just online conversations and media mentions. Trust grows through a combination of multiple efforts,...
Crisis management for consumer brands: A new PR playbook
In today’s highly connected environment, consumer brands face challenges that can escalate quickly and leave lasting impressions. Whether it is a misstep in messaging, a product recall, or a social media controversy, the speed at which information spreads demands a...
PR Tech & AI
Predictive PR: How AI & big data are reshaping tech brand narratives
The world of public relations is no longer waiting for the following big headline, is it? Rather, it’s starting to become apparent. Predictive PR has emerged as the next leap in brand communication by blending artificial intelligence with Big Data. Once seen as a...
New PRSA guide, ‘AI Prompting 101,’ offers step-by-step prompts to help communicators turn generative AI from experiments to strategy
Generative AI has created a wealth of new opportunities for the PR industry—along with plenty of new challenges. A new resource from The Public Relations Society of America (PRSA) aims to tackle AI obstacles with practical, structured guidance to help communications...
7 tips for communicators to refresh old posts using AI tools
Only fresh content wins attention. That is true, but not complete! If you keep your posts updated and do not let them lose their relevance, then they are more likely to rank than even newer content. In fact, a study by Ahrefs found that nearly 72.9% of top-ranking...
Content & Media Relations
PR without data is guesswork: What the numbers actually say about media coverage in 2026
PR has long operated in a space where instinct often outweighs evidence. Campaigns are planned on assumptions, pitches are sent in bulk, and success is measured in vague terms rather than concrete outcomes. But in 2026, that approach is no longer sustainable. As...
Why journalists prefer data-backed stories in the age of information overload
In today’s fast-paced digital news landscape, journalists deal with unprecedented information overload. Newsrooms get hundreds of daily emails, press releases, pitches, and alerts as brands, PR professionals, and industry experts compete for media attention. Facing...
The Shrinking Newsroom: What Media Layoffs Mean for the Future of Democracy
In just the past month, we’ve seen layoffs and restructuring across major media organizations—BBC (2,000 jobs), Washington Post (300+), CBS Radio (shutdown), Disney (~1,000), ESPN (hundreds), and the Associated Press (120+ buyouts). These aren’t small players. These...