When a crisis hits, your timing and strategy determine whether you’re guiding the story or getting steamrolled by it.  Media monitoring gives you the awareness to see the full landscape, react in real time, and keep your team aligned. Instead of guessing where the...

Deepfakes have officially become one of the most dangerous threats to brand reputation in the digital era. What was once experimental tech used for entertainment has evolved into a powerful and harmful weapon capable of damaging individuals, companies, and...

Online conversations about brands shape customers’ trust and increase their expectations for better services. However, building a robust reputation requires more than just online conversations and media mentions. Trust grows through a combination of multiple efforts,...

Generative AI is transforming how information is created, discovered, and consumed. For PR professionals, this shift is more than a technological curiosity. It is a fundamental change in how audiences encounter content and assess credibility. Traditional approaches to...

AI video creation software is no longer experimental. Video professionals now use AI to generate and edit usable footage without full crews, and that’s not the only thing they can do. They can also generate coherent scripts from scratch and even convert text into...

Press releases have always been the backbone of brand communication, but now brands are drafting them in unexpected ways. For example, 75% of PR professionals now use generative AI in their workflows, a dramatic jump from just 28% in early 2023. But does AI hold up...

Most marketing disciplines are pretty straightforward. You spend money, you reach people, you measure the return. PR is different. It's what people say about you when you are not in the room. That is the core of earned media. You can spend lots on ads and still be...

A Forbes feature used to mean a traffic spike, a few investor LinkedIn shares, and a Monday-morning clip in the roundup. That was the game. The game changed. When ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews answer a buyer asking “what’s the best clean...

Search has evolved beyond a simple gateway to websites and now functions as a direct answer hub. Thanks to AI-powered search overviews, users obtain summarized insights, suggestions, and brand comparisons within the results page without clicking any link. This change...