7 tips for communicators to refresh old posts using AI tools
Only fresh content wins attention. That is true, but not complete! If you keep your posts updated and do not let them lose their relevance, then they are more likely to rank than even newer content. In fact, a study by Ahrefs found that nearly 72.9% of top-ranking...
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Crisis Comms & Media Monitoring
When crisis strikes: The art of responsible cybersecurity communications
The rise in high-profile cyber incidents, such as those recently involving Marks & Spencer and Adidas, has revealed much regarding best practice concerning transparency and speed-to-action. However, such breaches have also brought forward a key learning for the...
When brands get canceled: What PR can do—and what it can’t
The words 'cancel culture' aren't just another phrase tossed around social media when people want to take down a content creator or influencer. It's a term recently coined that every brand should avoid being subject to at all costs. Why? Because nothing is more...
Why social listening is the secret weapon of smart PR teams in 2025
In 2025, when a single tweet has the power to change public opinion, public relations practitioners need to do more than just respond. They must anticipate, adjust, and keep up with the ever-changing digital discourse. The key to staying ahead? One of the most crucial...
PR Tech & AI
Move over ChatGPT—AI super agents are here to run your business
You hear so much about artificial intelligence now; hundreds of new AI tools are launched every day. But have you heard about AI super agents? This emerging concept is generating considerable buzz, hinting at a future beyond current AI capabilities. Tech leaders like...
The AI-powered iGaming industry: How technology is enhancing operations, safety, and innovation
The iGaming industry faces a unique operational challenge that few other sectors understand: how do you promote an entertainment product while simultaneously demonstrating unwavering commitment to consumer protection and regulatory compliance? For operators working in...
Navigating the ethics of AI in PR: Balancing automation with authenticity
AI tools have become a dream for PR professionals looking to scale campaigns with automation. But as AI gets increasingly smarter, we need to keep ethics at the front of the conversation. How much AI is too much? Where and how do human voices fit in? How do we draw...
Content & Media Relations
How Unilever’s AI-driven Dove campaign redefined digital PR
In 2025, Unilever turned heads in the world of digital PR by fusing artificial intelligence with human influence to breathe new life into Dove. What began as a soap promotion transformed into a data-fueled cultural narrative, generating more than 3.5 billion social...
Content strategy intelligence: Using Google results to understand what audiences actually want
Ever wondered why some content flies while yours crawls? It’s not always because the writing’s bad or the design’s dull. More often, it’s because it’s answering questions no one’s actually asking. The internet is crowded, but attention is scarce. If you want your...
Why all high-profile clients should undergo media training
If there’s one aspect that all PR practitioners should be aware of, it’s that when arranging an interview for a client there is only one certainty: Until the story appears, you’ll never know if it will be what you hoped for. Experience shows that the resulting story...