Crafting a defensive program for World Cup sponsors is a must because of possible protests
This essay is a follow-up to my article on this website about how to break through the clutter and gain brand recognition for World Cup sponsorships. Sports marketing publicists representing clients that sponsor the World Cup will be faced with a major problem: how to...
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Crisis Comms & Media Monitoring
From enterprise to startup—why media monitoring matters for every business
A few months ago, a small neighborhood café posted a simple photo of their morning special, a latte and a lemon tart, on social media. A local food blogger reshared it, a micro-influencer praised it, and suddenly the café had a line around the block. The owner did not...
10 AI Prompts for Media Monitoring: How to Extract Deeper Insights from Every Article
Artificial intelligence is redefining how communicators uncover and act on insights, and media intelligence is no exception. As PR professionals increasingly look for faster, smarter ways to measure impact, AI is transforming traditional monitoring into a powerful...
What PR pros need to know to avoid making a crisis worse
As some of my journalist friends have told me over the years, “You see one PR program and pitch, you’ve seen them all,” and it’s hard to disagree with them because so many PR approaches are similar. The truly original PR program with creative thinking is the exception...
PR Tech & AI
Agent AI for PR teams: How autonomous workflows are redefining media outreach
The pace of modern PR is relentless. Your media list is outdated before the ink dries. Journalists ghost pitches by the dozen. And inboxes? Flooded. The traditional media outreach process, research, draft, follow-up, and repeat, hasn’t scaled with the speed or scope...
Modern advertising and the role of an AI word problem solver
AI can assist in preparing interactive “ads” to capture the attention of users. This helps to interact personally with consumers and resolve their specific problems. AI has enabled the brand to interact on an individual level to increase its brand awareness. An AI...
How an AI humanizer tool helps you write better PR content in 2025
The main job of public relations is to create trust, share meaningful stories, & build strong relationships with the public. And in 2025, PR still has the same purpose, but there’s now something new or different affecting how it’s done. Nowadays, since more...
Content & Media Relations
The role of professional-quality content in modern brand positioning
In today’s digital communication environment, brand positioning is no longer shaped only by advertising campaigns or social media activity. Instead, it is increasingly influenced by the quality, depth, and credibility of the information a company publishes online. As...
3 press release myths that refuse to die
The press release has probably been declared dead more times than print journalism and skinny jeans combined (for the record, this millennial refuses to abandon either). And yet here we are, still writing them, still sending them and still seeing them translate into...
How content strategy is redefining corporate visibility
In today’s hyper-connected digital world, corporate visibility is no longer dictated by flashy advertisements or occasional PR campaigns. Modern audiences crave meaningful interactions, authentic storytelling, and relevant information that resonates with their needs...