How earned media strategy is evolving in modern PR campaigns
Most marketing disciplines are pretty straightforward. You spend money, you reach people, you measure the return. PR is different. It's what people say about you when you are not in the room. That is the core of earned media. You can spend lots on ads and still be...
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Crisis Comms & Media Monitoring
From enterprise to startup—why media monitoring matters for every business
A few months ago, a small neighborhood café posted a simple photo of their morning special, a latte and a lemon tart, on social media. A local food blogger reshared it, a micro-influencer praised it, and suddenly the café had a line around the block. The owner did not...
10 AI Prompts for Media Monitoring: How to Extract Deeper Insights from Every Article
Artificial intelligence is redefining how communicators uncover and act on insights, and media intelligence is no exception. As PR professionals increasingly look for faster, smarter ways to measure impact, AI is transforming traditional monitoring into a powerful...
What PR pros need to know to avoid making a crisis worse
As some of my journalist friends have told me over the years, “You see one PR program and pitch, you’ve seen them all,” and it’s hard to disagree with them because so many PR approaches are similar. The truly original PR program with creative thinking is the exception...
PR Tech & AI
AI deepfakes in 2025: Global legal actions taken this year
In 2024, deepfake fraud reached alarming levels, with half of all businesses reporting cases involving AI-altered audio or video. Against this backdrop, the EU Artificial Intelligence Act (AI Act) officially came into force last year. By mid-2025, it had already...
AI has already redefined efficiency. Now it’s transforming business strategy.
Marketers have always been fully aware of how their day-to-day lives would improve if they could reliably automate the more manual, repetitive elements of the job. But today, leading businesses are well beyond the stage of experimenting with generative AI tools and...
Generative AI and human-led PR: Finding the right balance
As the public relations landscape undergoes a digital transformation, Generative AI is reshaping how brands communicate with their audiences. From crafting press releases to generating social media captions, AI tools are making once-manual PR tasks faster and more...
Content & Media Relations
Fashion marketing in the age of search: Where editorial meets algorithm
Fashion Visibility Now Begins With Search Fashion discovery no longer starts exclusively on the runway or in glossy magazines. It begins with a query. Consumers search for trends, styling inspiration, sustainability credentials, and product reviews before making...
Visual storytelling as a competitive advantage in modern communications
Communications has shifted dramatically from text-dominant messaging to a multimedia-driven environment where visuals define clarity, credibility, and reach. In today’s fast-moving media landscape, audiences expect engaging imagery, video content, and structured...
How media coverage on mental health connects clients to care
In recent years, mental health awareness has gained rapid traction worldwide. The media, both traditional and digital, has played a pivotal role in reshaping how society perceives mental health. Through various channels, including television, social media, and news...