6 secrets of brands that always get quoted in the news
Watch the news cycle for a week, and you'll see the same brands quoted over and over. Zillow on housing. Adobe on e-commerce. LinkedIn on hiring trends. It's not random. Every quote builds awareness and credibility. When reporters cite your data or call your team for...
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Crisis Comms & Media Monitoring
Crisis communications 2.0: Why preparation is the new prevention
In today’s highly visible business environment, crises are no longer unexpected interruptions; they are inevitable events that test a brand’s credibility and resilience. Effective crisis PR is no longer about reactive damage control. The focus has shifted toward...
When the bots talk back: Managing AI-driven PR crises in public and private channels
Brand controversies used to begin in newsrooms or over coffee shop chatter. Now, they can start with an algorithm. From deepfake videos and fabricated news articles to AI-generated social posts that mimic your brand voice, the new frontier of PR crises is being...
How private community brands can rebuild trust after a breach
Data breaches sting in any context, but they cut especially deep when they strike private community brands. These platforms are built on intimacy, trust, and the implicit promise of safety. When Tea suffered a breach, the shock was visceral. Members weren’t just...
PR Tech & AI
AI + business process automation: How artificial intelligence is redefining marketing workflow automation
Marketing today is nothing like what it was a couple of decades ago. When channels were fewer and content demand was lower, teams could afford to move slower. But today? You are expected to: Run personalized, multi-channel campaigns, React to market shifts in real...
5 ways AI is transforming the public relations industry
Artificial intelligence has rapidly become one of the most transformative forces across every industry, and public relations is no exception. From automating routine tasks to offering deeper audience insights, AI is reshaping how PR professionals strategize,...
AI + human media monitoring: A 2025 playbook for signal over noise
4 questions covered in this article: How can AI and humans work together to reduce noise in media monitoring? Which 2025 audience trends matter most for setting alert thresholds? How should teams design a human-in-the-loop workflow from triage to decisions? Why use a...
Content & Media Relations
PR marketing spotlight: Top 3 citation generators enhancing academic writing in 2025
Looking for the best APA citation generator to make your schoolwork easier? In this article, we'll compare three top online citation tools—Koke AI, MyBib, and Citation Machine—so you can find the perfect tool for creating your APA citations quickly and accurately....
How to use AI tools to supercharge your public relations strategy
Traditional PR often struggles with targeting the right journalists, measuring return on investment (ROI), and spotting risks before they become crises. But AI in modern PR has changed that. Let’s take a closer look at why AI-powered tools are so important in modern...
Beyond aesthetics: Building meaningful connections in lifestyle PR
Lifestyle public relations has long been associated with aesthetics—beautiful imagery, aspirational branding, and curated experiences designed to capture attention. But in a world where consumers are more discerning than ever, visuals alone are not enough. People want...