Many brands are celebrating America’s 250th birthday with humdrum promotions—here are the key culprits
On March 23, on this website, I authored an essay titled, ‘How brands can avoid the Super Bowl and Olympics trap during America’s birthday celebration.’ The thesis of the article was that there will be so many promotions regarding America’s birthday that it will be...
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Crisis Comms & Media Monitoring
Crisis communications in the age of deepfakes: What PR teams must prepare for
Deepfakes have officially become one of the most dangerous threats to brand reputation in the digital era. What was once experimental tech used for entertainment has evolved into a powerful and harmful weapon capable of damaging individuals, companies, and...
Strategies for turning monitoring insights into reputation-building action in 2026
Online conversations about brands shape customers’ trust and increase their expectations for better services. However, building a robust reputation requires more than just online conversations and media mentions. Trust grows through a combination of multiple efforts,...
Crisis management for consumer brands: A new PR playbook
In today’s highly connected environment, consumer brands face challenges that can escalate quickly and leave lasting impressions. Whether it is a misstep in messaging, a product recall, or a social media controversy, the speed at which information spreads demands a...
PR Tech & AI
How to use AI as a tool for efficiency and automation in PR
In the fast-paced world of public relations, efficiency is more than a competitive advantage—it is essential. Every campaign, every press release, and every media pitch competes for attention in an environment defined by immediacy and volume. Artificial intelligence...
Predictive PR: How AI & big data are reshaping tech brand narratives
The world of public relations is no longer waiting for the following big headline, is it? Rather, it’s starting to become apparent. Predictive PR has emerged as the next leap in brand communication by blending artificial intelligence with Big Data. Once seen as a...
New PRSA guide, ‘AI Prompting 101,’ offers step-by-step prompts to help communicators turn generative AI from experiments to strategy
Generative AI has created a wealth of new opportunities for the PR industry—along with plenty of new challenges. A new resource from The Public Relations Society of America (PRSA) aims to tackle AI obstacles with practical, structured guidance to help communications...
Content & Media Relations
Why your media training isn’t sticking: PR teams need microlearning, not one-off prep sessions
A lot of media training feels productive in the room and disappointing everywhere else. People leave a half-day session with marked-up notes, a cleaner version of the key message, and maybe one or two good rehearsal clips. Then real work resumes. A reporter calls...
PR without data is guesswork: What the numbers actually say about media coverage in 2026
PR has long operated in a space where instinct often outweighs evidence. Campaigns are planned on assumptions, pitches are sent in bulk, and success is measured in vague terms rather than concrete outcomes. But in 2026, that approach is no longer sustainable. As...
Why journalists prefer data-backed stories in the age of information overload
In today’s fast-paced digital news landscape, journalists deal with unprecedented information overload. Newsrooms get hundreds of daily emails, press releases, pitches, and alerts as brands, PR professionals, and industry experts compete for media attention. Facing...