Why choosing the right PR firm is the most important business decision you’ll make
The High Stakes of Reputation Every business decision carries weight, but few have the lasting impact of choosing the right PR partner. Revenue can fluctuate, products may evolve, and markets shift constantly, yet reputation endures. The firm you select to manage...
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Crisis Comms & Media Monitoring
How smart tech is shaping the future of crisis communication and media monitoring
The rate of disruption in the digital realm has never been faster than today, and it’s only going to accelerate. That’s because tech keeps getting smarter and smarter, and it’s now at a point where every element of public relations is heavily aided and influenced by...
5 reasons every PR team needs a social listening plan in 2025—and how to get started
Public relations has undergone significant changes in recent years. It takes more than just contacting journalists and drafting news releases in 2025. Public opinion shifts quickly these days, and people often discuss businesses on social media, both positively and...
Crisis averted: How PR pros can spot data risks before they explode
Data is everywhere, and it’s shaping every corner of a brand’s public presence. Public relations specialists are managing more data than ever before, from media interactions and third-party technologies to internal communications and customer analytics. New...
PR Tech & AI
6 emerging PR technologies and their impact on industry practices
Gone are the days when public relations meant writing a press release, sending it to your media list, and waiting for coverage to roll in. Technically, those days aren’t gone yet, but they don’t have the same impact as they used to. In 2025, PR is faster, smarter, and...
How machine learning is transforming predictive intelligence in the logistics sector
Logistics remains the lifeblood of world trade, enabling the smooth movement of products across oceans and borders. The changing e-commerce needs, surging globalized supply chains, and customer-end demands for track-and-trace in real time and speedy delivery are,...
5 ways AI-powered chat tools are benefitting PR in 2025
A chatbot for business is no longer only a supportive tool, but an essential for any modern PR pro. Currently, AI chat tools are managing platforms like automating press interactions, delivering instant responses, and managing media outreach. They help to boost...
Content & Media Relations
From awareness to conversion: A complete breakdown of content marketing success
Content marketing is a deliberate approach centered on creating and disseminating valuable, pertinent, and illuminating content. Its objectives span enhancing brand visibility, driving website traffic, generating leads, and informing audiences about a company's...
How PR pros can help NGOs create impactful videos using AI tools
Video remains one of the most powerful storytelling tools for NGOs. When executed well, it communicates urgency, inspires empathy, and moves people to act. Public relations professionals working with nonprofits are uniquely positioned to help them harness this...
4 media communication mistakes that expose companies to digital risks
Nowadays, one vague statement, one unsecured email, or one not-so-clever social media post can send a company’s reputation into a downward spiral. It only takes one poorly judged action to go viral for all the wrong reasons, and you don’t want to be the agency that...