Green, real, and resilient: Communicating climate value in complex times
In the U.S., recent governmental shifts away from investment and support have thrown climate and sustainability tech companies into a moment of great uncertainty. In light of these radical shifts, is it now necessary to amend or change messaging to downplay...
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Crisis Comms & Media Monitoring
The role of PR in managing public response to rideshare or business-related car injuries
When a car accident occurs in a public setting, the way it is handled can significantly impact an organization's reputation, public trust, and legal exposure. Whether it involves a corporate vehicle, a high-profile individual, or a transportation service, public...
Crisis collateral: Wells Fargo, Lehman Brothers & other failed financial PR campaigns
Financial public relations (PR) is an integral part of the strategy for any organization operating within the financial sector. Whether it’s a bank, investment firm, insurance company, or fintech startup, the way financial institutions communicate with the public,...
7 ways Generative AI is revolutionizing brand crisis management in PR
Imagine your brand just became embroiled in a massive crisis. One tweet, one interview, one product fail—and poof, everything’s on fire. The phones are ringing, emails are pouring in, and the pressure is on. Back in the day, you’d have a team of PR folks racing into...
PR Tech & AI
AI in business: How new AI frameworks are driving smarter workflows
Modern companies implement the business power of artificial intelligence (AI) as a real-time operational tool that moves businesses forward. The current market sees businesses transitioning to data-driven intelligent workflows since new AI frameworks are now...
6 ways AI is reshaping the future of remote work
What if AI could handle 80% of your daily tasks? AI is changing how remote work happens. It’s making business operations faster, smarter, and easier. With tools like virtual assistants and automation, teams can work more efficiently from anywhere. Over 51% of remote...
The rise of AI-powered apps: A guide for businesses in 2025
Today’s technology cannot be imagined without artificial intelligence. AI is regarded as the backbone of technological innovation, and its incredible applications have infiltrated almost every industry. In 2025, businesses will have a plethora of benefits from...
Content & Media Relations
5 steps to review existing articles on your blog for content updates
Blogging is one of the most effective ways to engage your target audience. It helps you publish content around relevant topics and attract the right people to your site. However, you can't publish blogs and forget about them. They require regular updates to engage the...
Predictive analytics in content marketing: How to leverage AI for better insights
In the dynamic realm of digital marketing, staying ahead of emerging trends and understanding consumer behavior is crucial for success. Predictive analytics, a branch of advanced analytics powered by artificial intelligence, is revolutionizing how marketers anticipate...
How local businesses shape the PR landscape of major cities: A global perspective
In the globalized world of public relations, local businesses often serve as the unsung architects of a city's image. While multinational corporations and government initiatives frequently dominate headlines, it's the local enterprises that infuse authenticity,...