The audience already chose their sources: Why Google’s preferred source feature should change how technical companies think about trade media
When the Michelin Guide launched in 1900, it wasn’t built to cover every restaurant. It only reviewed the ones worth the detour. Here, Richard Stone, founder of technical PR agency Stone Junction, explains what Google’s preferred source feature means for industrial...
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Crisis Comms & Media Monitoring
Crisis management for consumer brands: A new PR playbook
In today’s highly connected environment, consumer brands face challenges that can escalate quickly and leave lasting impressions. Whether it is a misstep in messaging, a product recall, or a social media controversy, the speed at which information spreads demands a...
From enterprise to startup—why media monitoring matters for every business
A few months ago, a small neighborhood café posted a simple photo of their morning special, a latte and a lemon tart, on social media. A local food blogger reshared it, a micro-influencer praised it, and suddenly the café had a line around the block. The owner did not...
10 AI Prompts for Media Monitoring: How to Extract Deeper Insights from Every Article
Artificial intelligence is redefining how communicators uncover and act on insights, and media intelligence is no exception. As PR professionals increasingly look for faster, smarter ways to measure impact, AI is transforming traditional monitoring into a powerful...
PR Tech & AI
Can AI write better press releases than you? How PR tools boost SEO—and where human expertise remains key
Nobody could have predicted a few years ago that a digital assistant would influence how the world hears your narrative. However, now we have brands utilizing algorithms to craft headlines that reach millions of people, while public relations teams use AI technologies...
The future of PR in the age of AI: Smarter campaigns, deeper connections
Public relations has always been about creating meaningful connections between brands and their audiences. But in today’s hyper-digital world, attention is fleeting, and traditional methods often fall short. This is where Artificial Intelligence (AI) is reshaping the...
Digital marketing for executives: AI’s role in shaping visibility
For modern executives, visibility is no longer a “nice-to-have”—it’s a business necessity. In an era where customers want transparency, employees seek authentic leadership, and investors demand confidence, the people at the top are as scrutinized as the companies they...
Content & Media Relations
How PR teams can use AI to create visual content for media and social campaigns
Public relations has evolved beyond press releases and media outreach. Modern PR campaigns now rely heavily on visual storytelling. Journalists, audiences, and social platforms all respond more strongly to content that includes compelling images, graphics, and visual...
A press release checklist for grand openings
A grand opening is one of those announcements that can go either way: it’s either a clean local business story, or it reads like an ad and gets ignored. The difference usually isn’t budget. It’s whether you’ve made it easy for a newsroom (or a community calendar...
From press releases to podcasts: Diversifying brand storytelling
For decades, press releases were the backbone of corporate communication. They served as the official voice of a brand, announcing product launches, corporate milestones, or strategic initiatives. Journalists and media outlets relied on these succinct documents to...