5 tips to boost event attendance with social media marketing
In-person and virtual events can be great opportunities for networking, data mining, and gathering new prospects that you can convert into customers. That’s why you want to ensure the best attendance possible. Businesses use many tried-and-true marketing methods for...
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Crisis Comms & Media Monitoring
Using media intelligence tools to track competitors and industry trends
Picture yourself in a large room with members of your sector, including journalists, influencers, rivals, clients, and specialists. Everyone is speaking simultaneously. Imagine being able to hear them all clearly, comprehend what they have to say, and utilize that...
A cautionary tale: How Ford’s advertising missed the mark—and what other car companies can learn
Advertising is a powerful tool. For companies, particularly those in highly competitive industries like the automotive sector, it’s an essential aspect of their strategy to build brand awareness, generate sales, and shape their public image. However, when done poorly,...
When crisis strikes: The art of responsible cybersecurity communications
The rise in high-profile cyber incidents, such as those recently involving Marks & Spencer and Adidas, has revealed much regarding best practice concerning transparency and speed-to-action. However, such breaches have also brought forward a key learning for the...
PR Tech & AI
4 steps to tackle the risk of deepfake technology: Preparing PR strategies against synthetic media
One of the most alarming developments with the application of artificial intelligence is the enhanced ability of deepfake technology. If you’re a PR manager, you should be very concerned. Deepfake software helps small businesses and solo creators improve their...
How tech-driven PR strategies are evolving in the age of healthcare innovation and outsourcing
In an era where digital disruption is transforming every sector, healthcare stands at the forefront of innovation and public scrutiny. With rising demand for real-time care, patient-centric services, and data transparency, the way healthcare organizations communicate...
Move over ChatGPT—AI super agents are here to run your business
You hear so much about artificial intelligence now; hundreds of new AI tools are launched every day. But have you heard about AI super agents? This emerging concept is generating considerable buzz, hinting at a future beyond current AI capabilities. Tech leaders like...
Content & Media Relations
Crypto PR tips: 4 easy ways to get featured in crypto media fast
The crypto space isn’t exactly known for being slow. Markets are constantly on a knife-edge waiting to react violently to any news that could shift investor sentiment. One regulatory tweet, one exploit, one surprise partnership, and the entire conversation pivots. If...
Generative AI and human-led PR: Finding the right balance
As the public relations landscape undergoes a digital transformation, Generative AI is reshaping how brands communicate with their audiences. From crafting press releases to generating social media captions, AI tools are making once-manual PR tasks faster and more...
How Unilever’s AI-driven Dove campaign redefined digital PR
In 2025, Unilever turned heads in the world of digital PR by fusing artificial intelligence with human influence to breathe new life into Dove. What began as a soap promotion transformed into a data-fueled cultural narrative, generating more than 3.5 billion social...