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The Creator Economy in 2025: Influencer experts offer insights on what will drive the industry—and PR and marketing—in the coming year
The Creator Economy had another booming year in 2024, growing by leaps and bounds, and becoming a central component of PR and marketing strategy with its trademark authentic engagement. What can the industry expect in 2025? The practitioners at global influencer...
Narratives speak louder than numbers: Tips for using financial storytelling to enhance PR strategies
Financial data can tell captivating stories about a company's journey. It shows whether the company thrives, falters, or navigates steadily toward its goals. When investors and stakeholders examine this data, they gain insights into profitability and brand strength....
5 email survey templates to ensure customer feedback
Conducting an email survey is one of the most efficient ways to get to know your customers and learn about their preferences. The survey technique allows you to gather valuable insights encompassing your customers’ demands and paves the way for you to ensure...
8 attention-grabbing ways of marketing your business for growth
There is much that needs to be learned and changed for any business operating in today's competitive marketplace as far as marketing strategies are concerned. Out of the many tactics to reach your potential customers, it is important to focus on those effective...
Navigating salary expectations in PR and content manager roles
Public relations and content managers form the foundational blocks of modern business strategy, both working to drive brand reputation and providing a catalyst for customer engagement. And as these industries also evolve to digital transformation/digital emergency...
The digital shift: How small brands are leveraging digital PR for growth
In an age where information travels at the speed of light, digital public relations has become a cornerstone for businesses of all sizes, particularly small brands striving for visibility in a crowded marketplace. Unlike traditional PR, which often relies on...
PR out of the office: Insights from our journey as a remote PR agency
The shift to remote work has transformed countless industries, and PR is no exception. Running a fully remote financial PR agency comes with undeniable perks but also some unique quirks. It takes a little more than a strong internet connection and a few Slack channels...
Building trust from the first click: The role of social proof in homepage design (+ examples)
Your website's visual appearance, as well as its performance, are hugely important if you want to convert new customers. And this is not just because consumers demand a pleasant browsing experience. Scientific research suggests that the quality of web design directly...
The evolution of consumer PR trends in the digital age
In an era defined by rapid technological advancements and shifting consumer behaviors, the field of public relations has undergone a remarkable transformation. No longer just about managing a brand's image, consumer PR today is deeply intertwined with social media,...
5 tips for building better client relationships through transparent communication
Your business clients may face challenges like feeling left out, unmet expectations, and a lack of clarity on deliverables. Such hurdles can breed mistrust and disappointment and diminish your relationship with them. Failure to communicate clearly leaves clients...
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Camarco Welcomes Malika Varsani as a Director to Join Its Capital Markets Team
London – 4 December 2024: Capital Market Communications Limited (“Camarco”), the financial and corporate communications consultancy owned by global advisory and advocacy firm APCO, is pleased to announce that Malika Varsani has joined its Capital Markets practice. ...
Supreme Group Acquires Amendola, an Award-Winning Healthcare, Health Tech and Life Sciences PR and Marketing Agency
Fifth acquisition joins growing platform of world-class health-focused businesses WEST CHESTER, PA AND SCOTTSDALE, AZ, Dec. 4, 2024—Supreme Group today announced its strategic acquisition of Amendola Communications (Amendola), a recognized leader in providing...
Three Quarters of Marketers Increasing Investment in Brand Ambassador Programs
New research by Billion Dollar Boy finds 73% of marketers plan to increase investment in brand ambassador programs in the next 12 months This follows an increase in investment from 61% of marketers over the past 12 months, highlighting an accelerating trend towards...