PR teams often optimise for the launch, not the life of the campaign—here’s why that happens
A PR campaign can look like an undeniable success when it first launches. Journalists pick up the story, social channels begin circulating it, website traffic rises, and a stream of headlines gives the entire team a visible reason to celebrate. For a moment, the...
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Crisis Comms & Media Monitoring
Crisis management has become a 24/7 expectation—but most companies still aren’t prepared
Organizations live in an always on environment where a single comment, customer complaint or internal issue can gain attention within moments. Companies often underestimate how quickly a situation can escalate and how many channels can amplify it. The expectation that...
The future of media monitoring: Smart analytics and real-time insights
News and ideas are circulated more quickly than ever in our modern world. Information about a firm, brand, or public figure may easily reach a worldwide audience in a matter of minutes due to the millions of posts, videos, and articles that are published online every...
The death of traditional crisis management: Why speed isn’t enough anymore
For decades, the mantra in public relations has been simple: when a crisis hits, act fast. The idea was that a rapid response would allow brands to control the narrative and mitigate damage before the situation spiraled out of control. Seems logical, right? ...
PR Tech & AI
Earned Media Just Became the Most Underpriced Asset in Marketing. The Numbers Are Now Decisive.
A research finding I want every marketing leader to consider. 85.5 percent of AI citations reference earned media sources — not brand-owned websites. The number comes from recent industry analysis of more than one million AI prompts. The University of Toronto puts...
How AI search summaries are quietly reshaping brand authority online
Search has evolved beyond a simple gateway to websites and now functions as a direct answer hub. Thanks to AI-powered search overviews, users obtain summarized insights, suggestions, and brand comparisons within the results page without clicking any link. This change...
The media list is wrong. The AI engines just proved it.
The PR industry's operating system is the media list. Every account team runs one. Every measurement framework anchors to placements earned inside it. The list is wrong. The Trade Press AI Index 2026 audited 680 million AI citations across nine industries and five...
Content & Media Relations
Why journalists ignore perfectly good pitches—and what PR can learn from it
Many communications professionals assume that if a pitch is clear, personalized, and professionally written, it has a strong chance of earning a response. In reality, some of the most carefully prepared emails never receive a reply. While writing quality certainly...
The nine cities building the AI economy—and what every comms leader should do about it
The map of the global economy is being redrawn — and it is being redrawn faster than most CEOs, mayors, or communicators realize. Nine cities are pulling away. The other sixteen of the world's leading metros are being lapped. That is the finding of The 5W AI City...
WordPress blog hosting explained: What every blogger needs to know before picking a host
Key Takeaways Your host shapes speed, security, uptime, and scalability, all of which affect reader retention and SEO. It is not a detail to settle later. Shared hosting offers an affordable start but has limits, while managed WordPress hosting provides maintenance...