6 biggest content strategy mistakes brands keep repeating—and what to do instead
High-quality, customer-centric content is one of the best investments you can make for business growth. And this is especially true in today’s world, where the average global internet user spends over 33 hours per week consuming digital media. Even if you account for...
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Crisis Comms & Media Monitoring
The future of media monitoring: Smart analytics and real-time insights
News and ideas are circulated more quickly than ever in our modern world. Information about a firm, brand, or public figure may easily reach a worldwide audience in a matter of minutes due to the millions of posts, videos, and articles that are published online every...
The death of traditional crisis management: Why speed isn’t enough anymore
For decades, the mantra in public relations has been simple: when a crisis hits, act fast. The idea was that a rapid response would allow brands to control the narrative and mitigate damage before the situation spiraled out of control. Seems logical, right? ...
How AI-powered media monitoring is transforming PR strategy
The media landscape has evolved into a 24/7 information environment, where brand conversations occur at an accelerated rate. For PR professionals, managing the vast flow of data across news outlets, blogs, podcasts, and social media channels has become a challenging...
PR Tech & AI
The PR team’s playbook for pitching a tech upgrade to leadership
Your pitch decks look great. Your media lists are solid. Your team knows how to land coverage. But behind the scenes, half your week disappears into copy-pasting between tools, manually updating spreadsheets, and rebuilding the same campaign reports from scratch every...
Top AI detector tools for teams that need results
When AI Detection Starts Slowing Teams Down Instead Of Supporting Them Not long ago, I worked with a content lead at a fast-growing SaaS company managing a distributed team of freelance writers. Output was strong (well-edited, consistent, on-brand), but they'd...
AI tools for PR teams: friend or foe? Here’s why they’re valuable assets that enhance efficiency and creativity
Artificial intelligence has become an increasingly prominent presence in the world of public relations. From AI-powered chatbots handling routine media inquiries to sophisticated content generators drafting press releases, AI is transforming how PR teams operate. This...
Content & Media Relations
How spot illustrations enhance visual storytelling in marketing and public relations
Struggling to grab attention with your marketing or PR content? Spot illustrations can make your message clearer and more engaging. This post will show you how these visuals simplify ideas, boost brand identity, and improve reader connection. Keep reading to discover...
PR has always been System 2 work. AI is making it System 1.
Jessie Chambers is a travel writer with bylines across the British national press. Her face is AI-generated. Her articles are AI-generated. Her employer, the company Global Work and Travel, told Press Gazette in February 2026 that she does not exist. The...
Press release format breakdown: What journalists want in 2026
The press release format still exists for one reason: journalists need something they can use quickly without having to fix it. That’s it. Not storytelling. Not brand voice. Not a clever narrative arc. Speed and usability win. Every time. In 2026, the gap between a...