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Strategic communications in healthcare: The role of digital solutions in managing brand image
In this ballroom of healthcare PR, trust and technology harmoniously blend digital solutions to shape brand identity. This creates an analogous rhythm that propels a masterpiece. This isn't about the straightforward mechanics of strategy; it's about the art of...
Case study: How storytelling creates meaningful connections that lead to action
Creating personal connections drive people to take action. Whether through community engagement, emotional appeals or shared values, the way people feel about something often moves them more than statistics or academic analyses. And the way to make those feelings...
The evolution of gaming PR: Building communities and crafting digital narratives
In the ever-expanding world of video games, public relations plays a pivotal role in shaping the narrative around a game and fostering lasting relationships between developers, players, and the media. The rise of social media, streaming platforms, and influencer...
The role of earned media in enhancing brand reputation
Brand reputation is among the most valuable assets of a company. This is gained through controlled mechanisms such as paid advertising and owned media. However, earned media represents the unique value proposition of trust. Basically, it's a testament to what your...
Lessons from the trenches: Why crisis management is critical in technology PR
Technology companies face crises at an alarming rate. Whether it’s a data breach, a product failure, or a public relations misstep, the tech industry is uniquely prone to issues that can quickly escalate, causing irreparable damage to a company’s reputation. In an era...
4 reasons why hiring a PR strategist is critical for modern law firms
Law firms today are more than just legal experts—they are brands in need of a story. But having a strong reputation requires more than excellent legal work; it takes strategic communication. Enter the PR strategist. These professionals bring the knowledge and skills...
Steering through the storm: Why PR strategies are crucial for navigating crises
In today’s hyper-connected world, a single misstep can cascade into a full-blown crisis, leaving brands scrambling to protect their reputations. From product recalls to data breaches, the stakes have never been higher. However, a well-executed crisis PR management...
What’s certain to happen in the weeks leading up to the Super Bowl—and 7 ways PR can best prepare
The 2025 Super Bowl will take place on Feb. 9 at the Caesars Superdome in New Orleans, home of the Saints. While the teams that will play in the game will not be known for many weeks, PR practitioners can still be sure of the following: Positive earned media for...
The power of PR in promoting unique brands—4 effective strategies
In a competitive market, public relations is a critical component of establishing brand identity, nurturing trust, and increasing visibility. For businesses offering niche products or services, PR can amplify their reach, connect with target audiences, and ensure...
Revolutionizing workplace learning: The emerging role of AI in corporate training
Corporate training has always played a role in employee development. Such training helps organizations build the skills needed to lead toward success. Employees learn differently, have various experience levels, and work toward varying career goals, so...
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Gisselle Garcia Joins Curley & Pynn as Senior Public Relations Strategist
Curley & Pynn Public Relations Management – The Strategic Firm® – welcomed Gisselle Garcia as senior public relations strategist. Garcia joins the team with extensive experience working with large corporate and consumer brands focusing on account management, media...
French/West/Vaughan Adds Hulu Alum to Social Media and Influencer Team
Agency welcomes Caroline Newberry to associate roster RALEIGH, N.C. (Jan. 15, 2025) — French/West/Vaughan (FWV), one of the nation’s largest independently held PR, advertising and digital media agencies, has welcomed Caroline Newberry to the agency as Associate Vice...
Bospar publishes children’s book about PR: “Game Face”
“Game Face” publishes April 2 to uncover a “hidden profession” SAN FRANCISCO — Jan. 15, 2025 — Bospar, the “politely pushy” PR and marketing firm that puts health and tech companies on the map, is celebrating its 10th anniversary with the publication of “Game Face,” a...