The Media Measurement Trap Nobody Talks About
There's a particular kind of metric that shows up in media reports and looks, at first glance, like a real finding. Average coverage quality score: 7.4. Key message penetration: 34%. Sentiment: 38% positive. People nod. The number goes into the deck. Someone asks, “Is...
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Crisis Comms & Media Monitoring
From enterprise to startup—why media monitoring matters for every business
A few months ago, a small neighborhood café posted a simple photo of their morning special, a latte and a lemon tart, on social media. A local food blogger reshared it, a micro-influencer praised it, and suddenly the café had a line around the block. The owner did not...
10 AI Prompts for Media Monitoring: How to Extract Deeper Insights from Every Article
Artificial intelligence is redefining how communicators uncover and act on insights, and media intelligence is no exception. As PR professionals increasingly look for faster, smarter ways to measure impact, AI is transforming traditional monitoring into a powerful...
What PR pros need to know to avoid making a crisis worse
As some of my journalist friends have told me over the years, “You see one PR program and pitch, you’ve seen them all,” and it’s hard to disagree with them because so many PR approaches are similar. The truly original PR program with creative thinking is the exception...
PR Tech & AI
Modern advertising and the role of an AI word problem solver
AI can assist in preparing interactive “ads” to capture the attention of users. This helps to interact personally with consumers and resolve their specific problems. AI has enabled the brand to interact on an individual level to increase its brand awareness. An AI...
How an AI humanizer tool helps you write better PR content in 2025
The main job of public relations is to create trust, share meaningful stories, & build strong relationships with the public. And in 2025, PR still has the same purpose, but there’s now something new or different affecting how it’s done. Nowadays, since more...
Front-end flash, back-end power: Why PR tools need beautiful UX and solid system design
PR’s Modern Dilemma: Pretty Dashboards, Ugly Delivery In today’s world of media velocity and metrics-obsession, PR professionals rely on dashboards, sentiment analytics, and campaign reports as much as they rely on press relationships and storytelling. But while many...
Content & Media Relations
5 things that separate pitches that get responses from those that die in the inbox
Your pitch is the first deciding factor in whether you earn a meeting, a quote, or a story. If the pitch is generic or not personalized to the recipient, it’ll likely end up in the spam folder or be ignored, even in your inbox. Don’t just take our words for it....
The role of media in fashion: How large brands use PR to increase their influence
In the ever-evolving world of fashion, media plays an increasingly crucial role. From setting trends to shaping public perception, the influence of media on the fashion industry is undeniable. With its ability to connect global audiences to the latest collections,...
How AI is transforming PR copywriting without losing authenticity
Public relations has seen a profound shift in its core, and at the center of this change is Artificial Intelligence. With the ability to produce press releases, pitches, and media kits at breakneck speed, generative AI has evolved from a futuristic curiosity to a...