Press releases have always been the backbone of brand communication, but now brands are drafting them in unexpected ways. For example, 75% of PR professionals now use generative AI in their workflows, a dramatic jump from just 28% in early 2023. But does AI hold up...

Traditional PR often struggles with targeting the right journalists, measuring return on investment (ROI), and spotting risks before they become crises. But AI in modern PR has changed that. Let’s take a closer look at why AI-powered tools are so important in modern...

In the fast-paced world of public relations, efficiency is more than a competitive advantage—it is essential. Every campaign, every press release, and every media pitch competes for attention in an environment defined by immediacy and volume. Artificial intelligence...

Imagine an e-commerce organization dedicates $40,000 per month with a 1.8% click-through rate on paid ads. The same targeting had been used for two years, the same creatives were recycled, and campaigns were optimised manually once a week. Within six months of...

Artificial intelligence isn't just transforming how we communicate. It's redefining how we understand communication. In today's public relations landscape, where perception can shift with a single tweet or viral video, staying ahead of sentiment is no longer optional....