Why earned media is the new AI SEO—and what that means for PR teams in 2026
Something fundamental has shifted in how the world finds information, and if your PR strategy hasn't noticed yet, you're not just losing rankings. You're becoming invisible to the engines that now shape your industry's reputation. ChatGPT, Gemini, Perplexity, and...
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Crisis Comms & Media Monitoring
10 AI Prompts for Media Monitoring: How to Extract Deeper Insights from Every Article
Artificial intelligence is redefining how communicators uncover and act on insights, and media intelligence is no exception. As PR professionals increasingly look for faster, smarter ways to measure impact, AI is transforming traditional monitoring into a powerful...
What PR pros need to know to avoid making a crisis worse
As some of my journalist friends have told me over the years, “You see one PR program and pitch, you’ve seen them all,” and it’s hard to disagree with them because so many PR approaches are similar. The truly original PR program with creative thinking is the exception...
Crisis communication after a workplace accident: What every company should prepare for
Workplace accidents call for a fast, organized communication strategy to keep things under control and protect both employees and the company’s reputation. It’s smart to have a clear plan with designated response teams, step-by-step communication, and ongoing...
PR Tech & AI
AI customer segmentation: Boost engagement and ROI with personalization
In today’s highly competitive digital economy, customer expectations are not just evolving—they’re skyrocketing. With an overwhelming number of choices and information at their fingertips, modern consumers demand experiences that are not only seamless but also...
AI + business process automation: How artificial intelligence is redefining marketing workflow automation
Marketing today is nothing like what it was a couple of decades ago. When channels were fewer and content demand was lower, teams could afford to move slower. But today? You are expected to: Run personalized, multi-channel campaigns, React to market shifts in real...
5 ways AI is transforming the public relations industry
Artificial intelligence has rapidly become one of the most transformative forces across every industry, and public relations is no exception. From automating routine tasks to offering deeper audience insights, AI is reshaping how PR professionals strategize,...
Content & Media Relations
How earned media influences where people go, stay, and explore
You are well aware that when you are planning a trip (or even just picking a new restaurant), you never choose where to go based on ads. You choose based on proof. A friend's comments suggested this place is unreal, backed by a 200-comment Reddit thread. Despite...
The algorithm isn’t neutral: Why PR needs to speak AI’s language
Artificial intelligence is transforming the way people discover and trust information. For PR professionals, this shift is not simply technical; it changes the fundamentals of visibility, authority, and influence. Content is no longer evaluated solely by human editors...
Mastering AI press release optimization for effective PR strategies
If you’re still sending out press releases based on old templates, this piece is for you. 👇 Now that AI tools are on the market, you have endless ways to improve your PR releases. This includes optimizing them for better SEO, tailoring them to the right audience, and...