Organizations live in an always on environment where a single comment, customer complaint or internal issue can gain attention within moments. Companies often underestimate how quickly a situation can escalate and how many channels can amplify it. The expectation that...

News and ideas are circulated more quickly than ever in our modern world. Information about a firm, brand, or public figure may easily reach a worldwide audience in a matter of minutes due to the millions of posts, videos, and articles that are published online every...

For decades, the mantra in public relations has been simple: when a crisis hits, act fast. The idea was that a rapid response would allow brands to control the narrative and mitigate damage before the situation spiraled out of control. Seems logical, right? ...

Every morning, thousands of public relations professionals click "send" on their carefully crafted media pitches, visualizing a reporter sitting at their desk, sipping coffee, and reading their clever subject line. That visualization is rapidly becoming a relic of the...

A reporter calls. You respond. You negotiate the quote. You hold the line. You survive the cycle. That playbook is forty years old. It is not the crisis we now manage. The new crisis is a wrong, defamatory, or hallucinated answer about your CEO that appears inside...

The marketing vocabulary has reset three times in 25 years. Digital. Social. Now AI. The first two resets gave CMOs a decade to get fluent. This one is giving them eighteen months. I run a communications firm. We brief a lot of CMOs. In the last six months, here is...

Artificial intelligence has fundamentally changed the way brands create content. Press releases, media pitches, blog posts, executive bylines, and social media updates that once required days of planning can now be drafted in minutes. This accessibility has made it...

Over the past few years, the way people discover brands has started to change. Instead of scrolling through multiple search results and visiting several websites, many users now turn to AI-powered assistants that generate quick, conversational answers. Whether someone...

Press coverage that people receive for free reminds me of how they need to work to get a table at a crowded restaurant without making any reservations. Everybody desires it, but most people lack the knowledge to create it in reality.  The good news? Earned media is...