The strategy-execution disconnect costing brands growth
In today’s competitive landscape, businesses are not short on ideas—they are short on outcomes. Detailed plans, polished presentations, and well-defined roadmaps often create the impression of progress, yet the expected results rarely follow. This gap between...
Latest Posts
Daily PR Insights & News
Bulldog Reporter
Join a growing community of 25000+ comms pros that trust
Agility’s award-winning Bulldog Reporter newsletter for expert PR
commentary and news
Crisis Comms & Media Monitoring
From enterprise to startup—why media monitoring matters for every business
A few months ago, a small neighborhood café posted a simple photo of their morning special, a latte and a lemon tart, on social media. A local food blogger reshared it, a micro-influencer praised it, and suddenly the café had a line around the block. The owner did not...
10 AI Prompts for Media Monitoring: How to Extract Deeper Insights from Every Article
Artificial intelligence is redefining how communicators uncover and act on insights, and media intelligence is no exception. As PR professionals increasingly look for faster, smarter ways to measure impact, AI is transforming traditional monitoring into a powerful...
What PR pros need to know to avoid making a crisis worse
As some of my journalist friends have told me over the years, “You see one PR program and pitch, you’ve seen them all,” and it’s hard to disagree with them because so many PR approaches are similar. The truly original PR program with creative thinking is the exception...
PR Tech & AI
Agent AI for PR teams: How autonomous workflows are redefining media outreach
The pace of modern PR is relentless. Your media list is outdated before the ink dries. Journalists ghost pitches by the dozen. And inboxes? Flooded. The traditional media outreach process, research, draft, follow-up, and repeat, hasn’t scaled with the speed or scope...
Modern advertising and the role of an AI word problem solver
AI can assist in preparing interactive “ads” to capture the attention of users. This helps to interact personally with consumers and resolve their specific problems. AI has enabled the brand to interact on an individual level to increase its brand awareness. An AI...
How an AI humanizer tool helps you write better PR content in 2025
The main job of public relations is to create trust, share meaningful stories, & build strong relationships with the public. And in 2025, PR still has the same purpose, but there’s now something new or different affecting how it’s done. Nowadays, since more...
Content & Media Relations
3 press release myths that refuse to die
The press release has probably been declared dead more times than print journalism and skinny jeans combined (for the record, this millennial refuses to abandon either). And yet here we are, still writing them, still sending them and still seeing them translate into...
How content strategy is redefining corporate visibility
In today’s hyper-connected digital world, corporate visibility is no longer dictated by flashy advertisements or occasional PR campaigns. Modern audiences crave meaningful interactions, authentic storytelling, and relevant information that resonates with their needs...
6 media pitch ideas that elevate wellness stories
There is a lot of wellness content in the media. However, it seems like most of it sounds the same. There are a lot of trend-based tips and duplicated suggestions that don't provide much insight. Because of this, editors are saturated, and readers have become...