The art of website copywriting: 6 tips for crafting compelling content
How do you create content that truly resonates with your audience? It’s true that what you say matters big time. But there’s another aspect you should consider — and that’s how you say it. Let’s not forget about shrinking attention spans and all the digital...
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Crisis Comms & Media Monitoring
When crisis strikes: The playbook for reputation survival
When a crisis hits, reputations are on the line. Attorneys and public relations professionals stumble, not because they lack smarts, but because they freeze or fumble the response. In today's world, news spreads faster than wildfire. Your reputation can take a hit in...
When the bottom drops out: Navigating your brand through its darkest hours
There’s a moment every entrepreneur dreads, and it arrives like a cold draft through a cracked window. Sales dry up, partners back out, or the world shifts just enough to rattle the foundation you thought was steady. Business isn’t just business when your name is on...
Using media intelligence tools to track competitors and industry trends
Picture yourself in a large room with members of your sector, including journalists, influencers, rivals, clients, and specialists. Everyone is speaking simultaneously. Imagine being able to hear them all clearly, comprehend what they have to say, and utilize that...
PR Tech & AI
Choosing the right AI agent development partner: A C-level guide to innovation ROI
The artificial intelligence revolution has reached an inflection point in 2025, transforming from experimental technology to mission-critical business infrastructure. As organizations across industries witness AI agents automating complex workflows, enhancing customer...
4 steps to tackle the risk of deepfake technology: Preparing PR strategies against synthetic media
One of the most alarming developments with the application of artificial intelligence is the enhanced ability of deepfake technology. If you’re a PR manager, you should be very concerned. Deepfake software helps small businesses and solo creators improve their...
How tech-driven PR strategies are evolving in the age of healthcare innovation and outsourcing
In an era where digital disruption is transforming every sector, healthcare stands at the forefront of innovation and public scrutiny. With rising demand for real-time care, patient-centric services, and data transparency, the way healthcare organizations communicate...
Content & Media Relations
Creating a brand narrative that sells: 8 important lessons from diverse industries
Positioning your small or mid-size business in a competitive market can seem daunting—particularly if you’re working with a limited marketing budget. However, while you may feel that reaching prospects and converting customers necessitates proactive sales tactics...
AI deepfakes in 2025: Global legal actions taken this year
In 2024, deepfake fraud reached alarming levels, with half of all businesses reporting cases involving AI-altered audio or video. Against this backdrop, the EU Artificial Intelligence Act (AI Act) officially came into force last year. By mid-2025, it had already...
AI has already redefined efficiency. Now it’s transforming business strategy.
Marketers have always been fully aware of how their day-to-day lives would improve if they could reliably automate the more manual, repetitive elements of the job. But today, leading businesses are well beyond the stage of experimenting with generative AI tools and...