The B2B wholesale market is evolving fast. Many wholesale brands rely only on word-of-mouth or direct sales. But just selling products is not enough to win the market in 2025. Today your brand reputation and visibility matters a lot, even more than your product....
Fan communities have become the backbone of modern entertainment marketing. What was once a passive audience has turned into an active force, shaping the success of franchises and dictating the trajectory of brands. Entertainment companies no longer dictate the...
As International Women’s Day approaches on 8th March, Celine Moran, Lisa Simmons, and Vasiliki Vokou, from Liminal—a leading financial services communications agency—share their insights on women’s evolving role in financial PR. Lisa is the company’s Senior Publicist...
In my years working with procurement processes, I've witnessed firsthand how technology is revolutionizing the industry. What's particularly interesting is how public relations has now become an essential part of the modern procurement tech stack. Through my...
As businesses increasingly turn to digital platforms to engage with consumers, the landscape of marketing and brand-building has undergone a profound transformation. No longer can brands rely on traditional advertising methods alone; instead, they must adapt to the...
Public relations in the technology sector has evolved dramatically over the last few years. In the past, tech PR was largely focused on traditional media relations—getting a tech company’s press release or product announcement in front of journalists at top outlets...
Not surprisingly, administrative action during the early days of the new Trump presidency captured the business world’s attention, and the steady stream of global coverage reporting these moves dominated the media cycle. The key topic in early February has been the...
Does using the right tools make PR workflows less complex? The answer goes beyond just technology. Effective PR depends on having a solid strategy, including understanding your audience and aligning your messages. While tools can help manage tasks and operations, they...
Healthcare is undergoing a profound transformation. With new technologies, patient-centered care models, and heightened public awareness about health issues, healthcare organizations are facing both unprecedented opportunities and challenges. As the healthcare system...
In today’s increasingly digital world, cybersecurity is no longer a luxury for small businesses—it's a necessity. As cyberattacks become more sophisticated, the question for small businesses is no longer whether they will be targeted, but when. However, with limited...
Digital marketing in 2025 is not just a tool but a necessity for businesses aiming to thrive in a highly competitive landscape. With rapid technological advancements and evolving consumer behaviors, marketers must adapt their strategies to effectively connect with...
As 2025 nears, it’s poised to be another year of new challenges, excitement and PR industry growth for those on their toes and prepared to adapt as necessary. Raffetto Herman Strategic Communications is one such agency, with agency practice leads already manning their...