Sticks and stones may break bones, but names can never hurt — or can they? For the world’s first marketing-conscious terror organization, names appear to matter very much. Initially branded in 2004 as “al Qaeda in Iraq” (AQI), the group has been known in the past...
Netflix original shows generate buzz online
Netflix spent more than $6 billion on original content last year, when it produced more of this type of content than HBO. That's a lot of content. All this entertainment goodness has attracted the attention of online news sources of all stripes, especially...
Going local is good for advertising
You probably know of a lot of people “going local” when shopping for produce and household goods, but did you know that many are also now “going local” for information about products and services? A recent survey by AMG Parade revealed that consumers across all...
Tell us how you really feel about Guaranteed Rate Field
Perplexed. Bewildered. Confounded. These are how the masses are feeling after learning that the Chicago White Sox renamed their stadium from US Cellular Field ━a moniker that earned it the adorable nickname of “The Cell” ━ to the slightly less inspiring Guaranteed...
Lochte and the Boys: Timeline of an Olympic controversy
Sometimes, the biggest story at the Olympics is not actually the Olympics. Sometimes it can be tragic or scandalous, but occasionally these kinds of stories can be something ridiculous that just got out of control. This past Sunday, August 14, U.S. Olympic swimmer and...
‘Cultural clash’ or unity through sport? A text analysis of coverage of Egyptian beach volleyball team
Last week, Germany’s women’s beach volleyball team defeated Egypt at the Rio Olympics. But what made the game newsworthy for many outlets was that one of Egypt’s players, Doaa Elghobashy, played in a hijab. Throughout Olympic history few women have competed while...
Crashes, clashes, and splashes: Analyzing Rio 2016’s opening days
After months of controversy and speculation, the Rio 2016 Olympic Games have finally arrived. Despite much apprehension, thus far the bulk of media attention has remained where it should -- namely, on the games themselves and the athletes competing. To better...
Troll Busters: What companies can learn from the Leslie Jones troll case
Over the last couple of weeks, publications have extensively covered the racist and sexist troll campaign waged against actress Leslie Jones, star of the new Ghostbusters film. While unwarranted attacks can’t be completely eliminated in a society that values free...
The Tenors go international at MLB All-Star Game
Image source: The Toronto Star It was the anthem heard ‘round the world--or, at least, crystal clear north of the border. As has been well-documented by now, a so-called “lone wolf” member of the Canadian singing quartet The Tenors went rogue last night, changing the...
Online news analysis: Drilling down into the draft
Welcome to the draft, that magical collection of days where your favourite sports team's executive branch chooses players from the next generation. Each of the four major league sports in North America hold their drafts in the late spring/early summer, with the NFL in...
Brexit’s consequences: News mentions of “Grexit” up 709%
The United Kingdom is this week prepping for a referendum on whether or not to leave the European Union, a political tug-of-war that’s been dubbed the “Brexit” by observers and media alike. It’s a situation that’s caused some intense hand-wringing among those in...
Troubled waters: 70%+ of Rio Olympics coverage mentions negative issues
As the countdown to Rio 2016 approaches, media outlets are paying conspicuously little attention to the games themselves—instead focusing on the plethora of issues plaguing the country as it prepares to host the first summer games in South America. While Rio appeared...