The communications measurement world has been talking about the “coming data revolution” for years. I’ve got news for y’all. It’s here. I was at the 2017 PRSA Maryland Annual Conference and noticed a breakout session called “Measuring up: Concrete Ways to Show the...
![Contagious: Why Things Catch On [Webinar Recap]](https://www.agilitypr.com/wp-content/uploads/2017/06/illustration-people-thinking-768x288.jpg)
On June 13, 2017, Bulldog Reporter presented a webinar by Dr. Jonah Berger titled Contagious: Why Things Catch On. Here is a recap of what the marketing professor and bestselling author had to teach us. How did Beyoncé successfully release Lemonade with zero...
![6 Ways to Build Better Campaigns [Webinar Recap]](https://www.agilitypr.com/wp-content/uploads/2017/05/illustration-online-campaign-768x288.jpg)
On May 23, 2017, we teamed up with Bulldog Reporter and guest presenter, Stan Steinreich, for the webinar 6 Ways to Build Better Campaigns. Stan Steinreich, President and CEO of Steinreich Communications and a former journalist with The New York Times and ABC News,...
![Stop Doing Stupid Stuff [Webinar Recap]](https://www.agilitypr.com/wp-content/uploads/2017/04/illustration-watching-video-on-laptop-2-768x288.jpg)
On April 25, 2017, Bulldog Reporter presented a webinar by Katie Paine titled Stop Doing Stupid Stuff: Using PR Measurement to Make Better Decisions. Here is a recap of what the Measurement Queen had to teach us. It began with the revelation that only five percent of...
We’ve been in the media monitoring game for a long time, and over the years we've seen many creative and effective ways organizations and PR agencies leverage media monitoring. We'd like to share some of the most tried and true ways that organizations, even your...
Whenever a company runs a PR campaign, it invests considerable money and efforts in it. It, therefore, becomes necessary to measure the success of that PR campaign. Besides, measuring the effectiveness and the impact of a campaign will also help you identify the...
Given the ongoing protests against new North American pipeline construction, we at Agility PR Solutions thought now would be a perfect time to look back at the energy year that was. We found that, between the Standing Rock protests, the election of Donald Trump, and...
As a field, as a science, media monitoring and measurement has never been more sophisticated than it is now. The benefits of listening, and then learning from the results, have been clearly established. Yet, as an article from PR Week explains, many corporate...