As a PR professional, the saying "knowledge is power" likely rings very true, especially for anyone who's seen a big campaign go down in flames. When late hours and big bucks add up to a whole lot of nothing, it’s easy to get discouraged. Especially when your boss is...
![PR Measurement Pays [Webinar Recap]](https://www.agilitypr.com/wp-content/uploads/2017/11/illustration-colleagues-assessing-charts-on-screen-768x289.jpg)
On November 29, 2017, Bulldog Reporter presented a webinar by Katie Paine titled PR Measurement Pays: Connecting Media Coverage to Business Objectives. Here is a recap of what the Measurement Queen had to teach us. Go to a public relations conference anywhere in the...
Over the next few months, Katie Paine will be presenting a series titled “How do you measure success?” The Measurement Queen’s series, devoted to examining how PR measurement can be applied to various aspects of public relations to prove their impact, will appear...
![Media relations: 4 Reasons It’s Not Working For You [Webinar Primer]](https://www.agilitypr.com/wp-content/uploads/2017/10/illustration-graduate-on-a-laptop-on-a-cloud-01-768x289.jpg)
The following is a taste of what you'll learn later this month (October 24 for our U.K. friends; October 25 for those in North America), when journalist-turned-PR pro Katy Pollard presents her Bulldog webinar, Media Relations: 4 Reasons It's Not Working For You. Watch...
Monitoring your media coverage is one thing, but unless you're measuring your mentions and analyzing the results, you'll have a whale of a time a) learning which of your PR activities are working and which aren't; b) proving the impact of your hard work, and; c)...
Katie Paine. The Measurement Queen. The Queen of Metrics. Seshat the Goddess. And, her most noble title...*sound the trumpets*...contributor to the Agility PR Solutions blog. Since March 2017, the measurement pioneer has been writing a monthly article for us. Here, in...
I sense a creeping panic setting in at many PR agencies and in-house PR teams. Their favorite fictitious metric, known as Ad Value Equivalency (AVE), is slowly but surely disappearing from measurement tool boxes around the world. As I’ve written before, both AMEC and...
I sense a creeping panic setting in at many PR agencies and in-house PR teams. Their favorite fictitious metric, known as Ad Value Equivalency (AVE), is slowly but surely disappearing from measurement tool boxes around the world. As I’ve written before, both AMEC and...
![How to be a PR Superstar Using Data [Webinar Recap]](https://www.agilitypr.com/wp-content/uploads/2017/07/illustration-tablet-graphs-768x288.jpg)
On July 26, 2017, Bulldog Reporter presented a webinar by Serena Ehrlich titled Monitor, Measure, Evaluate, Evolve. Here is a recap of what Business Wire's Director of Social and Evolving Media had to teach us. Our recent webinar, Monitor, Measure, Evaluate, Evolve,...
On July 26, 2017, Bulldog Reporter presented a webinar by Serena Ehrlich titled Monitor, Measure, Evaluate, Evolve. Here is a recap of what Business Wire's Director of Social and Evolving Media had to teach us. Our recent webinar, Monitor, Measure, Evaluate, Evolve,...
The communications measurement world has been talking about the “coming data revolution” for years. I’ve got news for y’all. It’s here. I was at the 2017 PRSA Maryland Annual Conference and noticed a breakout session called “Measuring up: Concrete Ways to Show the...
The communications measurement world has been talking about the “coming data revolution” for years. I’ve got news for y’all. It’s here. I was at the 2017 PRSA Maryland Annual Conference and noticed a breakout session called “Measuring up: Concrete Ways to Show the...