B2B companies are using affiliate marketing to promote their products or services. This is one of the strongest marketing strategies as of now. The affiliates covered here drive leads and boost revenue for the company. As this segment of marketing is complex, the...
From hype to trust: The evolution of crypto marketing in a maturing industry
The marketing landscape for blockchain and cryptocurrency projects has shifted dramatically since 2021's bull market peak. Gone are the days of meme-driven hype cycles and FOMO-based promotions. Today's successful crypto marketing strategies prioritize education,...
5 powerful examples of interactive email marketing to inspire your own
Interactive elements in emails are catching on as one of the hottest email marketing trends in 2025. Quite understandable. The all-in-one convenience of interactive emails lets your target audience experience a mini-website in their inbox. With no need to navigate...
8 marketing strategies to build a strong brand presence
Effective brand marketing is crucial for standing out and connecting with customers. It’s not just about promoting products, it's about building a strong identity that connects with your audience. Businesses can create lasting customer relationships by developing a...
6 key benefits of app development for scaling business growth
Technology has never missed a single chance to amaze us. The timeline of technology and its inventions have been around for decades, and we are still waiting for more of them. The main purpose of technology is to provide ease and comfort in our tasks and problems....
Developing an Etsy-like marketplace: 7 key challenges and how to overcome them
The vast success of sites like Etsy further encouraged many entrepreneurs to seek opportunities in building an e-commerce marketplace like Etsy. Always on the rise, there are avenues for those that would want to approach demand for craftsman, vintage, and unique...
Achieving link equity: Understanding link building for homepages vs. inner pages
Every page on your website plays a role in establishing authority and relevance. While homepages often receive the lion’s share of attention and external backlinks, inner pages are critical for creating a balanced and effective link equity distribution strategy....
Mastering e-commerce: Essential strategies for subscription-based business success
Today, over 50% of online shoppers subscribe to an online model. Over the years, e-commerce subscription models have shown immense potential, suggesting that they’re here to stay. If you’re a business owner planning to launch your subscription-based model, this blog...
6 key applications of AI in digital marketing—plus case studies, challenges and future trends
Artificial intelligence is revolutionizing industries worldwide, and digital marketing is no exception. As businesses strive to connect with increasingly tech-savvy and demanding consumers, AI has emerged as a game-changing force, enabling marketers to refine their...
A deep dive into Google Tag Manager: A powerful weapon for SEO professionals
The digital landscape keeps changing rapidly, sometimes faster than people can adapt. Businesses need solid, data-driven decisions to stay ahead and achieve success. Understanding how web users interact with a website is essential. While Google Analytics provides...
The pitfalls of generic branding in CPG digital marketing
In the fast-paced world of consumer packaged goods (CPG), brands often scramble to create impactful digital marketing campaigns that resonate with consumers. Yet, many fall into the trap of generic branding—producing content that lacks originality or a unique voice....
8 leading tools for auditing and analyzing websites in 2025
Every click on your website is a potential customer. Having mere seconds to grab attention, your website’s effectiveness can make or break your success. When visitors land on your page, they should immediately understand what you offer and how it benefits them. If...