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Vikas Kalwani

Vikas Kalwani
Vikas Kalwani leads the Off-Page activities at Simplified. His expertise lies in generating organic traffic via SEO and Content Marketing. He mentors portfolio companies of 500 Global and Techstars.
10 ideas for online businesses you can start in 2024

10 ideas for online businesses you can start in 2024

In 2024, the landscape of entrepreneurship is characterized by innovation, adaptation, and a keen awareness of emerging trends.  There is a huge shifting in consumer preferences, and the entrepreneurial spirit thrives on the ability to identify opportunities and...

The power of personalization: How to tailor lead generation campaigns

The power of personalization: How to tailor lead generation campaigns

In today's digital age, personalization has become a critical component of successful marketing strategies. This is especially true when it comes to lead generation campaigns. Generic, one-size-fits-all approaches are no longer effective in capturing the attention and...

The role of SEO in lead generation: Best practices and tips

The role of SEO in lead generation: Best practices and tips

Search engine optimization (SEO) is the practice of enhancing a website's visibility on search engines like Google, Bing, and Yahoo. It involves various strategies and techniques to rank higher in organic search results, ultimately driving more traffic to a website....

5 crucial metrics to measure your content marketing campaign

5 crucial metrics to measure your content marketing campaign

There’s nothing like working hard on a content marketing campaign only to be rewarded with a low return on investment (ROI). From facing your ad spend losses to cringing at the content marketing labor you paid for in vain, facing a low ROI is every marketer’s...

5 reasons why media monitoring matters more than ever in 2022

5 reasons why media monitoring matters more than ever in 2022

As we move further into the 21st century, it's important that businesses keep up with the latest trends to stay ahead of the competition. One such strategy is media monitoring. This is a process by which companies collect and analyze data from various online sources....

How to use topic clusters to map your keywords 

How to use topic clusters to map your keywords 

SEO is changing to focus more on semantic search/user intent. Brands need to create content that better covers a wider range of topics. Topic clusters can help ensure you cover topics thoroughly and not lose rankings for main pages by interlinking them. What are topic...