The global wellness industry, shaped by the pandemic, was valued at 5.6 trillion dollars as of 2023, showcasing changes in how consumers make purchases. From organic cat food to AI-powered gym equipment, pet care, fitness, and home maintenance brands leverage wellness...

Sofiko Saltkhutsishvili is a content writer specializing in SEO and digital marketing. She enjoys conducting in-depth research on topics she writes about and shares her authentic experiences with readers. Originally from beautiful Georgia, she currently resides in its capital, Tbilisi. In her free time, you can find her exploring new cafes in the city or having a picnic with friends in a park.
Public relations and the modern luxury brand: 5 ways PR is impacting fashion and lifestyle markets
Competition in the luxury brand market has always been fierce. Chanel, Gucci, Louis Vuitton, and other big-name players are always innovating and expanding their products and pushing boundaries to attract high-end consumers. However, this stiff competition is more...
Travel PR in 2025: How popular trends have evolved this year, and where we’re heading
The trends in travel PR are shifting because of globalization, technological change, and changes in consumer behavior regarding how people in a particular region, an airline, a hotel, or any other entity engage with the rest of their respective audiences. In 2025,...