Digital marketing agencies work with many leading kids brands to build their presence, engage with their audience, and drive sales. Here are 20 effective digital marketing campaigns by kids' brands: 1) LEGO's “LEGO Life” App LEGO launched the “LEGO Life” app, a social...
Corporate communications programs are vital for managing and enhancing a company's reputation, internal and external communication, and overall brand image. As we move into 2025, several key trends and innovations are shaping the landscape of corporate communications....
AI can be a game-changer for the influencer marketing and PR business in several ways. Here are ten impactful ways AI can help: 1) Audience Analysis AI can analyze social media data to provide detailed insights into an influencer's audience demographics, interests,...
Targeting the young is never easy, but here are 35 recent great campaigns run by digital marketing agencies successfully targeting young people: 1) Red Bull’s "Stratos Jump" Agency: Red Bull Media House Red Bull’s live stream of Felix Baumgartner’s space jump...
Here are 50 real-life public relations campaigns that have successfully reached and engaged Gen Z, showcasing various strategies, innovations, and creative approaches: Nike's "Dream Crazy" Campaign: Featuring Colin Kaepernick, this campaign embraced social activism...
Travel PR campaigns can sometimes go awry, leading to backlash and negative publicity. Here are some notable examples of travel PR campaigns that went wrong: 1) United Airlines’ "United Breaks Guitars" Incident In 2008, United Airlines faced a PR nightmare when a...
Winning digital marketing agency campaigns for tourism involve a blend of creativity, data-driven strategy, and a deep understanding of the target audience. Here are some key elements and examples that can help a tourism campaign stand out: 1. Targeted Content...
Managing financial risk effectively is crucial for maintaining investor confidence and company stability. Effective financial PR communications during times of risk or crisis involve clear, transparent, and strategic messaging. Here are some notable examples of...
European gambling and casino PR programs have frequently pushed the boundaries of creativity and effectiveness to attract and retain players. They have always been regarded as creative and out of the box. Here are 20 of the greatest real-life gambling promotions ever...
Influencer marketing has become a key strategy for many brands, leveraging the reach and trust that influencers have with their audiences. Here are 15 brands that excel in influencer marketing, along with specifics on how they do it: 1) Nike Strategy: Collaborates...
Social media has become a powerful tool for financial companies to engage with stakeholders, manage reputations, and communicate important information. When used effectively, it can enhance transparency, build trust, and foster positive relationships with investors...
Cannabis is a new and emerging category and while there have been many successful cannabis PR campaigns, so too have there been cannabis PR fails. Here’s 20 failed cannabis PR campaigns: 1) CannTrust’s “Trust and Transparency” Campaign CannTrust’s campaign aimed to...