Video podcasts can be an effective way to build a strong connection with an audience, facilitate business growth, and reinforce your perceived authority in a specific niche. They can also generate a constant stream of income, especially if you put the right podcast...
Analyzing the pros and cons of the Zoom platform
With most people working from home due to the coronavirus pandemic, video conferencing software and webinar tools have become extremely popular in 2020. Zoom, WebEx, WebinarJam, Skype, and GoToMeeting are some of the popular platforms that host video calls, allow...
5 ways technology is changing the events industry
The corporate communications world and the events industry are intertwined. You cannot succeed in business today without investing substantially in event planning, management, and execution. That’s why the events industry is growing unbelievably fast all around the...
Workplace PR—5 reasons why co-working helps to increase productivity
Co-working is the newest trend in both freelance and mainstream working. It is a form of office setting that allows people to work together within a common space, but not necessarily on the same project. The workers are primarily independent of each other, but they...
Using marketing to penetrate into the Chinese market
China has one of the biggest populations in the world, and has a large market for any enterprise to venture into. This is the reason why major brands consider venturing into the great Chinese market. With changing times, e-commerce is the easiest way to trade. China...
5 ways social media localization can boost your global following—and sales
Business localization results in more business leads and revenue. Taking your business local means campaigning in the locality’s dominant language, designing products in a way that appeals to potential clients, and interacting with clients at a personalized level. In...
6 things to avoid when promoting your business in China
China is inarguably the fastest growing economy in the world. The number of citizens transitioning from lower class to the middle class, and those transitioning from mid-class to the upper class, is in their hundreds of millions. This creates a great marketing...