When online marketing took off, businesses found that it offered them an easy way to reach a wider target audience. Today, there are over 1.1 billion websites, with 252,000 new ones created daily. To avoid getting lost in the competitive ocean of the Internet, many...
They have changed the way we shop. They have revolutionized the way we listen to (and follow) tips and advice. They keep us company, make us laugh, and create huge communities of like-minded people. Who are we talking about? Influencers, of course. And while they...
Answer this question honestly: Do you know how well you are performing against your main competitors? Gaining this type of insight is fundamental for your business to thrive—particularly if you are a PR or marketing agency with a big focus on customer relationships...
While it’s technically possible to make as much marketing content as possible and hope something sticks, that approach isn’t an efficient use of your resources. What works best is creating exactly the sort of content that will convert leads into customers. But how?...
When you’re considering the buyer journey, you can’t expect all customers to follow the same path. This is especially true in 2024. There are more channels than ever through which customers interact with a brand. Take a second and think about all of the platforms that...
Chatbots are swiftly becoming a customer service norm, on hand to help clientele instantly, at any time of the day. This is great for busy PR companies and departments who want to provide 24/7 support to their clients, but how do you get the best performance from your...
A marketing data pipeline serves as the foundation for any modern, data-driven business in the world today. It allows for the easy and seamless flow of information, all the way from source to destination, not unlike a well-serviced car. The pipeline consists of...
Where does your marketing data live? If you don’t have a marketing data warehouse, chances are it’s spread across a bunch of different platforms. On average, marketers use around 15 different data sources. This includes—but isn’t limited to—CRMs, Google Analytics,...
For marketers, it seems like social media metrics are never-ending. Not only does an omnichannel approach involve having a presence on multiple social media platforms, but you then have to decide which metrics best reflect the level of success you are having. Yet, at...
Have you ever been at a meeting when one of your team has presented a report on your website that seems to be nothing but data? An endless stream of figures that you need to really concentrate on to take anything away? Wouldn’t it be great if there was a way of...
When was the last time you tried a business for the first time without doing a little research first? Can’t remember? Well, you’re not alone. According to recent studies, 98 percent of people go through online reviews before patronizing local businesses. Another 87...
As brands seek to stand out from competitors and offer audiences targeted content, many are turning to social media marketing for support. In particular, influencer marketing is enjoying a popularity boom, alongside new technology like AI content marketing tools. ...