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Noemi Pollack

Noemi Pollack
Noemi Pollack is the Founder and CEO of The Pollack PR Marketing Group.
Adopt a solid PR New Year’s resolution—can the jargon

Adopt a solid PR New Year’s resolution—can the jargon

New Year’s resolutions are ubiquitous at the turn of every year. Whether diets and exercise programs, or whatever, it always starts out with a determined vengeance for a chance to start over and make something better or get on a new path. But alas, too often by early...

Authenticity: The new buzzword—how to achieve it

Authenticity: The new buzzword—how to achieve it

The word “authentic” or “authenticity” as it is often used, is today very popular indeed.  Everyone wants to be perceived as authentic. Authenticity is attractive. But curiously enough, nobody can really describe why someone comes across as being authentic. Clearly it...