Any business person who wants to make a profit knows they need to create a product or service that people want to purchase repeatedly. Easier said than done, yes, but entirely possible—if you understand the principles of product design and how it fits into your...

A UK-based digital copywriter, Matt Willis is a skilled and passionate scribe with a keen interest in an array of subjects; his varied written work can range from deliberations on advances in the tech industry to recommendations about the top wildlife-spotting destinations. When he doesn’t have his fingers attached to a keyboard, you’ll likely find him hunting down obscure soul records, professing (inaccurately) to be an expert on craft beer, or binge-watching documentaries about sharks.