PR prospects are people too and understanding a bit of psychology can help you understand how their brains make decisions. Understanding how the human brain works can help your outreach team make appealing, interesting and engaging pitches. Leveraging psychology...
Remote and hybrid work relationships have been significantly more common in the wake of the pandemic. McKinsey’s American Opportunity Survey reports that 58 percent of Americans have access to some kind of remote work—more than a third work remotely full-time. The...
Great products, competitive pricing, and solid marketing. These are some of the keys to attract people to your online store. However, that alone doesn’t lead to conversions. You need a strong customer experience to engage buyers. The impact of a positive customer...
Today customers have many options when shopping whether online or offline. To make it worse, their attention spans are becoming shorter, reducing the time you have to make a lasting impression on them. As an e-commerce retailer, you have to find ways to attract the...
Who you hire to lead your product marketing team is a big decision. The right person can set the vision for the client experience, help build the products your organization will make and clearly define the technology that will become the backbone of all development....