Every year, marketers learn more about what consumers want. And every year, consumers want something a little different. The constant innovation is part of what makes the work interesting, but it also highlights a frustrating truth. In marketing content, precision is...
Whether you’re a growing brand or one that’s established and at the forefront—brand trust will always be top of mind. Sixty-two percent of communicators state their top goal for thought leadership is establishing trust, followed by becoming an influencer (22 percent),...
No matter what phase of growth your company is experiencing—start up, mid-stage or late stage—it’s critical for your marketing program to be aligned to your growth strategies so that teams are unified across all brand-building initiatives. This can be a period of...
Every year, PAN Communications surveys over 200 marketers and CMOs to get the pulse on content marketing. Based on the data, we come away with a better lens on best practices, opportunities, challenges and trends. These types of insights ignite ideas for brands to...
IDEA: The aim or purpose. How often have you been called to a creative brainstorm meeting for a spotlight campaign approach supporting an event, product roll out or customer challenge? All ideas are welcome, outside the box thinking is encouraged, and no idea is off...
As 2018 arrives, every marketer is forecasting the top trends to help improve their brand’s strategy for the year ahead. Being at the forefront of your industry means that you’re capturing the attention of influencers, the media, prospects, current customers and...
Q4 is upon us and marketers are challenged with a strong close to fuel the 2018 momentum engine. As with all integrated programs, the customer is king and building out an engaging experience is essential for your brand. While you’re measuring annual goal achievements,...
What is the number one challenge for communicators? It’s measuring performance. Each year, PAN Communications surveys more than 100 marketers in order to share best practices and areas of opportunities when developing content marketing strategies in today’s digital...