Link building becomes more complex year by year. While business owners and marketers understand this complexity, many still look for fast and easy solutions, thus getting into traps of outdated and poor-quality SEO techniques. 2024 is here. Most link-building tactics...
Toxic productivity? How can productivity be toxic at all? Tons of books and training programs teach us to be productive if we want to become successful PR specialists! How can it be harmful? Yes, it can. Toxic productivity happens when you start thinking of work at...
With all the benefits a customer relationship management (CRM) system can provide for PR specialists, contact segmentation is among the most significant. Why? This feature allows you to organize and control PR campaigns to the full extent. Segmenting contacts in CRM...
Can you believe that about 82 percent of PR professionals had no idea how to measure and evaluate their campaign’s ROI not that long ago? Yes, measuring PR campaigns is tricky, but you can't ignore this process if you want to succeed with your PR endeavors. PR...
