Every marketing professional knows the importance of public relations. But with more methods of outreach than ever, and with marketing teams often spread remotely, effective PR becomes more challenging. That’s why it's vital to have the best PR tech to support your...
How strong is your agency's company culture? A positive culture keeps your team motivated and productive. A negative culture has the opposite effect. You’ll have unhappy employees, potentially leading to bad public relations and damaging client relationships. That’s...
In today’s digital landscape, trends, posts, and stories can go viral in mere minutes. It’s given rise to a new PR challenge: misinformation. Now, the PR industry needs to dig deep into its toolbox if reputations are to remain intact. Read on to find out how a strong...
Diversity, equity, and inclusion has become a key component of brand and business mission statements over the last few years. While they used to be mere words businesses used to score points and sound appealing, they mean much more today. Stakeholders (internal and...