If you're running a website, company, or blog, you must be able to understand and utilize white hat link building. White hat SEO (Search Engine Optimization) methods will help grow your customer base while staying on the good side of search engines, like Google,...
Tips for delivering engaging pitches & presentations
Whether you are currently preparing for an incredibly important and influential presentation and are looking for helpful hints and tips to improve your presenting style, or else you are someone whose professional role requires you to regularly stand up in front of...
10 effective ways to optimize your business’s processes
When you optimize your business processes, you reduce time and costs. Process optimization standardizes how your staff performs business functions that are repeated. Employees are then free to follow up on more important or less structured work. Here are ten simple...
3 types of software that help improve customer relations
Customers are the key to success in any industry, which means the quality of your business’s customer relations is of paramount importance. Without an effective customer relations ethos within your business, you would surely find it difficult to maintain your...
A guide to growth hacking as a marketing tool
Growth hacking may be a term you’ve heard in passing at one time or another within the past few years but perhaps it didn’t quite register exactly what it meant. Unfortunately, the word ‘hacking’ seems to give a wrong impression at first, especially where the internet...
Streamlining your business—4 insights on outsourcing
When you are running a business, it is crucial to focus on streamlining your operations as much as possible. When you can focus on streamlining, you can then focus on improving what you are doing—which ultimately means a better service for your end-users. However,...
5 tips for mixing business & politics: The PR strategy you need to be cautious of
Business and politics have always been closely intertwined, but never more so than today. It is hard to ignore politics in the current climate as it is so prevalent in all areas of life, and it is creating divisions within society. Previously, entrepreneurs were...
5 ways to provide more agile PR solutions
In the modern world, PR is all about knowing how to respond to crises in a fast and efficient fashion. However, while running the business and handling day-to-day operations, you might find it difficult for your business to truly be able to step up and make a genuine...
5 ways to drive mobile traffic to your business
Mobile traffic is quickly becoming the lifeblood of the internet. As more and more people adopt smartphones as a way of life, browsing on the move has become the norm. Mobile traffic nowadays represents a vast portion of all internet use, so it stands to reason that...
Using social media to boost your public relations campaigns
Social media is one of humanity's most powerfully influential creations, and its advent has brought with it a wide range of possibilities and opportunities, especially in terms of the application to business. Social media marketing and other techniques that utilize...
5 clever ways to use signage to promote your brand
Are you looking for new and improved ways to get your brand noticed? If yes, then you have come to the right place. Although not as sexy as social media marketing and other digital marketing strategies, the right signage can be highly effective in getting your...
5 tips for embarking on a career in PR
PR is a very popular field to work in, which means that competition for jobs can be fierce. This is particularly true when you are first starting out in the industry, whether as a new graduate or someone moving into the sphere later in life. So how can you stand out...