Are you tired of guessing whether your public relations efforts are resonating with your audience? In a world where every like, share, and comment has an impact on your audience, protecting your brand’s reputation on social media can feel like walking on eggshells....
Public relations is a tool for building brand awareness and managing reputation. But what if I told you it can be a secret weapon for lead generation? Although generating high-quality leads is a priority in marketing campaigns, 15 percent of marketers affirm that...
Are you among the one-third of marketers who don’t use videos in their marketing strategies because it's too time-consuming? Or are you among the group of marketers who use videos in their PR campaigns but are looking for faster ways to create and edit them? Well, I...
SEO is rapidly evolving, and it's critical to stay ahead of the curve to maintain a competitive edge. Traditional SEO centers on optimizing for high-traffic, direct keywords closely tied to your business. However, with the market becoming progressively saturated,...
Many forward-thinking businesses are investing in AI to streamline their processes. In fact, the global market revenue for AI continues to soar. According to Statista, in 2021, the market for AI in marketing was estimated at 15.84 billion U.S. dollars, with...
Want to learn how to create an effective SEO PR strategy? That’s a great idea. A few years ago, SEO and PR were perceived to be two separate strategies for promoting your business online. Today, search engine optimization and public relations are two of the most...
Thanks to the increasingly complex business environment, there’s no dearth of challenges for brands right from turbulent economy to growing customer expectations. To thrive despite the challenges and stand out in the crowded marketplace, it’s important to build trust...
In today's digital age, having robust strategies for promoting your online business is essential if you want to succeed. Why? Because the only way to sell your products or services online is if you've established a strong web presence. It is key to building brand...
In today’s world, a good PR story is certainly more effective than an impressive ad. Marketers should essentially learn how to do PR for a business in an extremely dynamic and tech-driven world. PR has come a long way and has evolved tremendously in the past decade or...
What’s the biggest nightmare for a famous person or brand? A PR crisis. Yet, it’s almost inevitable. Anyone who’s always in the public eye is bound to face one at some point. That’s why it’s important to learn how to handle a PR crisis, even if you’re lucky enough to...
Developing a modern PR strategy is an important first step in any public relations campaign, but it’s critical to remember that a good plan only gets you started. Next comes the hard work of developing strategies for your plan. Your PR strategy may include multiple...
Visual content is king in the digital marketing landscape. And 65 percent of the marketers who are learning visual surveys confirm the importance of visual content in a marketing strategy. When you incorporate graphics to your PR strategy, you can achieve spectacular...