Why marketing pros should lean into human/AI collaboration before they get left in the dust. I’d like to start this article with a promise to readers: Neither ChatGPT nor a similar AI-driven language model had any part in the creation of this content. Every word of...
What I learned by quitting PR for my mental health
Reflections on how public relations agency culture can drive mental health disorders and best practices in supporting your employees in 2022 Anyone in the marketing industry will tell you that public relations professionals are wired differently. They’re gregarious....
What can marketers buy for the price of one Super Bowl ad?
This Sunday, the Kansas City Chiefs will square off against the San Francisco 49ers in Super Bowl LIV; anticipated to be one of the most entertaining sporting events of the year brought to you by gunslinging quarterbacks Patrick Mahomes and Jimmy Garoppolo. Thanks to...
5 hot tech trends every PR pro should be newsjacking
Every business, no matter the size, service or industry, has been affected by technology innovation in the last 10 years. Technology is the backbone of all workplace information sharing and service delivery, and has significantly disrupted the business environment....