PR professionals know all too well that threats to a brand’s reputation can emerge any time, any place. And, since issues are often driven or escalated by social media, they develop at a frighteningly fast pace. Is yesterday’s crisis plan—in a binder on a shelf—really...
We all got a little pre-occupied over the past month with the compelling spectacle of United Airlines turning a tricky issue into a full-blown disaster. The noise and smoke created by the United crisis management fiasco, and the subsequent issues faced by other...
When faced with a fast-moving crisis, organizations need to be ready to respond at lightning speed. Traditionally, PR executives have used hard-copy crisis communication plans to determine next steps in addressing the media during an emergency. However, these plans...