Former President Donald Trump has been using an old PR strategy in his bid for reelection. His tactics are to blame Kamala Harris and anyone else except himself for every problem in our country. Blaming someone else is a tactic that some entities in crisis situations...
Arguably, the two most important lessons that PR practitioners should have learned (so far) from the 2024 political scene concern the use of cell phones and emails. Emails containing derogatory remarks about Mr. Trump that JD Vance sent before he became a supporter of...
I’ve long said that the IOC’s claim that the Olympics brings people together doesn’t hold water. On September 11, my contention was confirmed when French officials said, “French authorities foiled three plots to attack the Olympic and Paralympic Games in Paris and...
I’m a big believer that many important PR lessons can be learned by following the news. Thus, I watched the Harris-Trump debate with two things in mind: 1) to see if any PR lessons from it could be applied to non-political accounts, and 2) if intensive media training,...
Former president Donald Trump's sentencing day has been delayed from September 18 until after the election. But PR practitioners don't have to wait for him to be sentenced to learn PR lessons from the situation. What’s relevant on September 18 is also relevant on the...
There are some important lessons that PR practitioners who had clients in the recently concluded Paris Olympics should remember: Reporters are bombarded with pitches from PR people to write about their client’s promotions, the overwhelming majority of which have no...
For a few weeks every two years the Olympic Games dominates the sports scene in the U.S. – but not completely. During those few weeks of a 52 week year Olympic athletes are covered by NBCU, the network that has televised the past several Olympics in the U.S. and is...
It’s been a dozen years since the London Olympics, but PR practitioners with clients sponsoring the Paris games will face many of the same problems that their brethren in 2012 had to handle. They should by now have a rapid reply program in place to answer some of the...
My first job with a public relations firm was with Earle Associates, what today would be called a boutique agency. Because it was a small political agency, with a limited staff, I was immediately given the opportunity to show what I can do. There were important...
The Paris Olympics Games (July 26-August 11) are almost here, and account staffers on brand Olympics programs have a problem—how to gain earned media for their clients. It’s a perennial problem because most journalists I know believe that Olympics programs resemble...
NBCUniversal has been touting its coverage of the Paris 2024 Olympic Games for more than a year. But until very recently, readers of sports pages in the United States wouldn’t know that there was an Olympics beginning in Paris on July 26. That’s because despite the...
Many of the world’s best warm-weather athletes will soon compete for the gold in the Paris 2024 Olympics, which will begin on July 26. So will sports marketing sponsors that are spending millions of dollars to become official Olympic sponsors of “this and that” or...