The majority of small and startup businesses do not have sufficient budgets allocated for above-the-line advertising, such as using TV, obtaining celebrity endorsements or using print media. Using influencer marketing as an alternative to social media advertising is...
Today, most businesses are aware that content marketing is an effective way to boost brand awareness and engage with potential customers. But just because they are aware doesn’t mean they know how to use content in order to successfully generate interest from...
Email is a great way to reach out to customers, connecting you to each customer on a one-on-one basis. For a long time, MailChimp has served as the email marketing go-to tool for businesses across all industries. Let’s revisit which tool would be most appropriate for...
Inspired by everyday life, from weather forecast symbols to street signs and even Manga, Emojis made their debut in the mid to late 1990s on Japanese mobile phones. Since being picked up by Apple and Android, the colorful emoticons rose to popularity on a global...
Over the last few years, consumers have been steadily taking their business online. While the physical store isn’t dead, the number of people shopping online has spiked dramatically. Over half of online shoppers in the United States alone made purchases via their...