Anjali Kapoor

Anjali Kapoor
Anjali specializes in growth marketing, driven by an unwavering commitment to assisting businesses in scaling and reaching their growth objectives. With over four years of hands-on experience, I bring valuable insights and expertise to the table.
The role of engagement rate in evaluating influencer campaign success

The role of engagement rate in evaluating influencer campaign success

Influencer marketing has become one of the go-to strategies for businesses to enhance their campaign performance. 51% say that influencer marketing helps them get better clients for their business. With the increase in influencer marketing, brands have also started to...

The role of influencer marketing in boosting SEO performance

The role of influencer marketing in boosting SEO performance

The global influencer marketing market reached 24 billion U.S. dollars in 2024. Influencer marketing is very useful for brands seeking to improve their online visibility and engagement. Leveraging the social pull of established influencers, businesses are tapping into...