PR News
by
Mastering digital marketing: Strategies to connect with your target audience in 2025
Digital marketing in 2025 is not just a tool but a necessity for businesses aiming to thrive in a highly competitive landscape. With rapid technological advancements and evolving consumer behaviors, marketers must adapt their strategies to effectively connect with...
Media Insights: Examining DeepSeek’s Dynamic Emergence Through Coverage Analysis
AI has dominated headlines since ChatGPT’s arrival, but this week, the emergence of an upstart rival sparked a media frenzy of its own, commanding global attention. The phenomenal rise of DeepSeek—the virtually unknown Chinese entity whose newly launched model...
How to create a winning TikTok strategy as a marketing for your business
From being a platform originally for short-form entertainment, TikTok has become a marketing giant for businesses. With billions of active users, this technology company ensures the highest reach and engagement potential. Here is a guide into how businesses can use...
Crisis PR in the spotlight: How Volkswagen handled the 2024 emissions scandal
The automotive industry has faced its fair share of challenges over the years, but few crises have had the far-reaching implications of Volkswagen's emissions scandal. In 2024, the company found itself embroiled in a renewed controversy regarding emissions compliance,...
How behavioral analytics can fine-tune your marketing campaigns—and 5 tips for getting started
Customer anonymity behind their desktop or mobile screens is no longer an obstacle for marketers. That’s because it’s now possible to study consumer behavior on and offline to make informed and data-enhanced decisions. How is this possible? The answer lies in...
Drawbacks of mega sports marketing accounts like the Super Bowl and Olympics for PR
Many PR people think that being assigned to a Super Bowl account (this year’s game will be played on Feb. 9), or the 2026 and 2028 Olympics, means that management has plans for their advancement. As the sports marketing guru at Advance Public Relations for 10 years,...
4 ways online reviews impact the growth of your business
Businesses sustain their growth by satisfying consumers with the quality of their products and services. This means they have to source quality raw materials, create an efficient production line, and have a top-notch logistics operation. They also have to hire the...
How web app development drives marketing success and business growth in 2025
In 2025, businesses are increasingly leaning towards web application development to streamline operations, enhance customer experiences, and stay competitive in a digital-first world. Web apps provide a wide range of benefits that cater to the needs of modern...
8 innovative guerrilla marketing ideas to make your brand stand out
In today's fast-paced and fiercely competitive marketplace, capturing the attention of consumers amidst the noise of countless brands vying for their attention has become an increasingly daunting challenge. This is where guerrilla marketing steps in, offering a...
Why digital security matters for media monitoring—and how to safeguard your monitoring efforts
Nowadays, media monitoring is a must-do for every organization that cares about its reputation. Trends shift so quickly, and rumors can build up at the speed of light, so you have to be aware of what’s being said about your brand at all times. Right next to the...
Get expert PR insights!
Subscribe to the Bulldog Reporter for the latest in PR.
New Printful Research: Expert Reveals Why You Need to Ensure Your Logo is Accessible
Doritos leads the way as the most accessible logo, particularly standing out for its perfect legibility score Microsoft, with a contrast ratio of 1.87, has the least accessible logo overall Expert highlights the importance of accessible logos and shares tips for...
Mower wins in a record five categories at Indie Awards, including B2B Campaign of the Year
NEW YORK—Jan. 29, 2025— Leading independent marketing, advertising and public relations agency Mower has achieved a new agency best, taking home awards across five categories at the 2025 Indie Awards including the coveted gold award for B2B Campaign of the Year. The...
Bona Selects 360PR+ for Consumer Public Relations Services
BOSTON, Jan. 29, 2025 -- 360PR+ has been tapped to provide consumer public relations services to Bona, a global leader in floor care, maintenance and renovation. 360PR+ will help Bona reach more homeowners, introducing them to Bona's premium products and innovative...