How AI, the economy and trust are changing PR in 2025
With the new administration, a year of chaos was to be anticipated, and it has been delivered. But events in Washington are just one set of factors driving the trends impacting PR in 2025. Understanding and staying ahead of these trends will be the critical success...
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Crisis Comms & Media Monitoring
Important PR lessons from the Signal chat app security snafu
During World War II there was a slogan, “Loose lips sink ships.” It warned people involved in aspects of the war effort not to discuss what they are doing because the enemy might be listening. Because of technological advances, the same can be said today about many...
The death of traditional crisis management: Why speed isn’t enough anymore
For decades, the mantra in public relations has been simple: when a crisis hits, act fast. The idea was that a rapid response would allow brands to control the narrative and mitigate damage before the situation spiraled out of control. Seems logical, right? ...
Strikes at Vail’s ski resort in Park City, Utah, provide a salutary lesson in crisis communications—and the high cost of ignoring insights
Ski resorts are supposed to be all about carving fresh powder, après-ski cocktails, and Instagram-worthy mountaintop views. Instead, they’re making headlines for worker strikes, customer frustration, and general discontent. Case in point: the ski patrol strike at Park...
PR Tech & AI
The ultimate guide to AI video generators: 12 myths vs. facts
In today’s fast-paced digital world, video content is king. Whether you’re a content creator, marketer, or entrepreneur, producing high-quality videos quickly can be challenging. This is where a free AI video generator comes in, offering an effortless way to create...
Adverse media-screening AI’s role in enhancing compliance
Companies must follow an increasing series of regulatory standards as the rules keep changing. A main challenge for companies is anticipating risks that come from negative media or adverse events. Businesses from all industries depend on adverse media-screening AI...
5 powerful tips for using AI in omnichannel marketing
Want loyal buyers? Don’t wait for them to come to you. Instead, meet them where they are with consistently delightful experiences. You need omnichannel marketing to create seamless customer journeys across all relevant platforms. However, managing a consistent...
Content & Media Relations
How Generative AI is changing the way bloggers create content every day
In today's rapid digital world, blogging has developed into much more than just a pastime or a means of expressing one's own opinions. It is now a vital component of digital marketing for many people and companies, a strong way to establish authority, and a useful...
Great PR campaigns for automotive companies: A look at the best strategies and their impact
In the competitive world of the automotive industry, public relations (PR) plays a critical role in shaping a brand's image, connecting with customers, and driving sales. The automotive sector is unique in that it involves high-stakes investments, intense consumer...
Hoxton, Four Seasons & Hotel Indigo: Hospitality PR campaigns that worked—and what they did right
Travel public relations (PR) in the hospitality industry is essential for generating buzz, building trust, and fostering lasting relationships with customers. For hotels, a successful PR campaign can make the difference between standing out in a crowded market and...