(New York, NY, October 16, 2024) — New tools launched by research platform Glimpse use AI to augment the reach of surveys to deepen and speed the value of insights for marketers, public relations pros, researchers, and creators. Each of the new AI-enabled solutions – AI Persona Chat, AI Segment Chat, Enrich Your Data, and Grow Your Data — is anchored in first-party data collected from thousands of online surveys featuring open and closed-ended questions, along with categorical and behavioral data points.
“Unlike the synthetic data and digital twin capabilities of competitors, Glimpse personas are built from data collected among real people who have revealed their feelings and behaviors across a multiplicity of topics and categories,” said Neil Dixit, Glimpse’s CEO and founder. “The digital twin personas we create are virtual conversation partners that enable companies to reliably probe any subject, test any idea, or explore areas for content creation. It’s a real advance for PR practitioners and content creators.”
AI Persona Chat and AI Segment Chat
With AI Persona Chat, Glimpse creates virtual extensions of real respondents, permitting users to ask an infinite number of questions without risking survey fatigue. This pioneering product lets companies have on-demand conversations with the customers that matter most to their organization – in their own language.
In one recent case, a Hubspot senior executive sought a portrait of her ideal customer, including personality traits, interests, and attitudes toward technology. The persona had to be available in real time, interactive, and able to give nuanced reactions to C-suite ideas. Traditional segmentation data was inadequate. So, Glimpse shaped a virtual persona built on first-party data, including human language responses and emotions, plus demographic and firmographic datapoints, to facilitate a survey of 1,000 AI personas. Each virtual persona then answered follow-up questions, yielding valuable insights into Hubspot customer feelings toward technology purchases and product innovations.
AI Persona Chat is also being used by the innovation lead at a global pharmaceutical company, who sees the capability as an “innovation co-pilot,” providing feedback to ideas the way a likely buyer might respond. A top CPG company is using AI Persona Chat to ask convenience store customer personas how they feel about new packaging concepts and promotional deals being tested.
“Glimpse is redefining market research with a platform change that uses AI responsibly to offer faster, more actionable insights that innovators, communicators and content creators love,” according to Adam Bai, Chief Strategy Officer for Glimpse.
With AI Segment Chat, users can ask any audience any questions, ranging from perceived challenges and opportunities to predicting trends. One sports team is testing the feature to ask season ticket holders what snacks they would buy. This innovation also allows clients to identify differences within target audiences.
Enrich Your Data and Grow Your Data
Enrich Your Data extends datasets horizontally so clients can add follow-up questions to surveys — allowing AI, powered by existing data, to answer the additional questions and add depth to any dataset. In this way, Enrich Your Data operates like a virtual recontact survey, tracking new answers against original answers. It is especially useful for:
- Understanding recall — what messages respondents remember
- Understanding behavior – what drives behavior and what barriers might prevent the use of a product or brand
- Understanding satisfaction – following up with (virtual) respondents who had a specific satisfaction experience
- Understanding beliefs – gaining insight into underlying experiences and beliefs
With Grow Your Data, clients can take advantage of historical data clusters and add additional responses to datasets with underrepresented audience targets.
According to Glimpse CEO Neil Dixit, “Our latest innovations represent a leap forward in market research, unlocking deeper consumer understanding, while democratizing the process of conversational analysis.”
Glimpse
Glimpse (glimpseahead.ai) is a next generation insights platform for marketers, public relations professionals, researchers, and creators with AI-powered solutions at every stage of the research, analysis, and insights process. Even before the emergence of generative AI, Glimpse was an AI company that leverages the power of language, sentiment and emotion, combined with programmatic sampling, to sharpen human understanding. What distinguishes Glimpse is its ability to analyze data from any source, including social media, online reviews, and surveys from other platforms, offering deeper insights and faster connections via two-way conversations. Glimpse is committed to advancing AI to reshape market research and propel human understanding yet further.
A Comprehensive Generative AI Toolbox
In addition to its new products, Glimpse offers other cutting-edge AI capabilities to enhance research ease and reliability.
AI Question Creation:
Tell Glimpse what problem you’re looking to solve through research, and AI will produce incisive questions to shape any survey.
Study Summaries and Content Creation
Whether fielding a study in Glimpse or uploading your own data, Glimpse AI will analyze and summarize the entire dataset.
Open-end Categorization and Summaries:
Receive curated, open-ended quotes from respondents; segment outputs by demographic, behavioral, or mindset-based attributes; save time and money with the elimination of hand coding open ends