Leading independent PR and Digital agency, The PHA Group, has been appointed by sustainable performancewear brand, Reflo.
Born in November 2021, Reflo turns single-use plastics destined for landfill and discarded coffee grounds into technical sports apparel. With its performancewear predominantly crafted from recycled polyester, Reflo’s fabrics use 50% less energy and produce 70% less carbon than virgin polyester, requiring no new oil.
The appointment sees The PHA Group running an always-on press office, including product placement, founder profiling, thought leadership, ambassador activation and influencer engagement.
Reflo designs seasonless styles to create cross functional products that can comfortably be worn from one season to another, indoors and out, for multiple activities or just everyday. Style lines “Flo” and form around the body, complimenting shape and aiding movement and performance.
Reflo’s co-founder, Rory Macfadyen, commented: “Reflo was founded to disrupt an industry full of ‘greenwashing’ about sustainability. Every aspect of our business strives to make a positive imprint with concrete action. We have been on a path of sustained growth since launching and look forward to working together with The PHA Group to continue on that journey.”
Tom Inskip, Director of Sport and Fitness at The PHA Group, added: “Reflo really is at the forefront of sports apparel, with comfortable and breathable products that are contributing to a reduced impact on our environment. It’s a very exciting time for the business and we are looking forward to working closely with Rory and the team over the coming months.”
About Reflo
Reflo is a UK-based, award-winning sports apparel brand, on a mission to become the most sustainable apparel brand in the world.
Specialising in golfwear and activewear, we strive to get people looking and feeling good, whilst ensuring all of our apparel can be sustainable without sacrifice.
Predominantly made from recycled polyester, our fabrics use 50% less energy and produce 70% less carbon than virgin polyester, requiring no new oil. It doesn’t stop there. We also plant a tree for every product we sell, have no single use plastics in our supply chain, and carbon offset our entire workforce.
Reflo has earned prestigious places in the world’s most renowned retailers and golf courses including Gosport and Jumeirah Golf Estates in the UAE, Tokyo Classic in Japan, and Dundonald Links in Scotland. The brand has further embedded its mark on the golf industry, being seen as the Official Apparel Partners for prestigious tournaments including The Aramco Team Series, Waste Management Phoenix Open, and The FREED Group Women’s Scottish Open.
Connect with Reflo:
Instagram: @Refloofficial
Twitter: @Refloofficial
LinkedIn: @Reflo
