Leading hospitality brand taps team of strategic communications agencies to transform brand storytelling amidst era of elevation
DALLAS, TX (April 18, 2025) – Omni Hotels & Resorts, the distinguished hospitality collection known for creating authentic guest experiences across more than 50 properties in the US and Canada, has announced the appointment of Rachel Harrison Communications (RHC) as its public relations agency of record. With offices in New York City, Los Angeles, London, and beyond, the award-winning creative communications agency will oversee the brand at large, with additional agency support provided for the brand’s regional markets.
The strategic partnership comes at a pivotal moment in Omni’s ongoing journey of dynamic growth. Over the past five years, Omni has invested substantially in its distinguished portfolio, with additional funding planned for enhancements in the next five years. This significant investment reinforces the family-owned brand’s commitment to excellence and the guest experience as it expands across North America and internationally. Recent property openings include Omni PGA Frisco Resort & Spa, with developments underway in Fort Lauderdale, Mexico, New Orleans, and Raleigh, and extensive renovations in progress across the portfolio. RHC will lead the brand’s overarching media relations strategy, crafting compelling narratives and campaigns that emphasize Omni’s unique blend of refined hospitality and cultural immersion. This partnership underscores Omni’s guest-centric approach to hospitality while expanding its presence in key markets.
“In our search for a communications partner, we sought an agency that could authentically translate the refined, yet approachable experience that defines the Omni brand,” said Michael Innocentin, Omni Hotels & Resorts Chief Marketing Officer. “Rachel Harrison Communications’ proven track record in hospitality storytelling, strong industry connections, and creative approach will be essential as we continue to elevate the brand.”
Renowned for executing strategic brand partnerships and crisis management, as well as elevating thought leaders across the hospitality industry, RHC will extend and safeguard the distinguished reputation of Omni Hotels & Resorts and strengthen the brand’s market position as the preferred destination for discerning business and leisure travelers seeking authentic experiences.
“Omni Hotels & Resorts occupies a singular position in the hospitality world, offering experiences that transcend the typical and capture the authentic spirit of each destination,” said Rachel Harrison, Founder & President of RHC. “We are honored to partner with a brand so committed to innovation and thoughtful expansion. Together, we will craft narratives that illuminate Omni’s balance of timeless and contemporary – the classics and the new classics.”
With over 50 “born from a place” properties, every Omni has a story. The supporting agencies representing Omni Hotels & Resorts’ regional properties include TURNER (Mid-Atlantic, Southeast, Florida), Modern Currency PR (West Coast), 360PR+ (Northeast, Midwest, Canada), Giant Noise (Texas, Oklahoma, Louisiana) and Magrino PR (Omni Homestead Resort).
About Omni Hotels & Resorts
Omni Hotels & Resorts creates genuine, authentic guest experiences at over 50 distinct hotels and resorts in the most popular leisure and business destinations across the United States, as well as in Canada. With 28 iconic golf courses, including multiple short courses, and 25 award-winning spas across the country, every Omni welcomes you to experience the true spirit of each destination. Reflected through local color, personalized service, unique wellness options, signature restaurants and creative culinary offerings, Omni leaves a lasting impression with every guest and a heightened level of recognition and rewards delivered through its Select Guest® loyalty program. Omni is committed to reducing hunger and is on a mission through its Say Goodnight to Hunger initiative, to provide millions of meals each year for food banks to feed children, families, and seniors in communities in which it operates. Through its partnership with Shared Hope International, Omni is dedicated to the education and training of its associates to help combat human trafficking. Omni Hotels & Resorts is the official hotel of the PGA TOUR® and PGA of America. For information or to book accommodations, visit omnihotels.com or call 1-800-The-Omni.
About Rachel Harrison Communications
Rachel Harrison Communications (RHC) is an award-winning global communications agency specializing in luxury hospitality, culinary, spirits, and lifestyle brands. Headquartered in New York City with offices in London and Los Angeles and international outposts across Paris, Las Vegas, Mexico City, Sydney, and Singapore, RHC has established itself as the preeminent storytelling partner for brands seeking meaningful audience connections. Founded in 2014 by industry veteran Rachel Harrison, the agency has distinguished itself through its strategic narrative approach that translates brand experiences into compelling media narratives. RHC’s international team of communications strategists has propelled hotels to coveted “must-stay” lists, elevated cocktail destinations to the World’s 50 Best Bars, introduced premium spirits to discerning new markets, and transformed culinary concepts into global dining destinations. The agency’s integrated approach spans traditional media relations, digital strategy, thought leadership development, brand partnerships, and crisis communications management. RHC clients benefit from the agency’s extensive global media network, cultural intelligence, and commitment to measurable results that drive both brand awareness and business objectives. For more information, visit wearerhc.com.