Southern Italy expansion marks milestone in agency’s continuing European growth story
NAPLES (April 15, 2025) – Interpublic Group (NYSE: IPG) agency Golin today announced the opening of its new Naples office, marking its third Italian location and a significant expansion into Southern Italy. The milestone coincides with Golin Italy’s 12-year anniversary and follows the successful 2022 launch of its Rome office. This strategic expansion comes on the heels of the agency’s consistent growth in entertainment, food & beverage, and cultural sectors, positioning Golin to better serve clients throughout Italy’s emerging southern markets.
“Italy has been a standout success story for Golin in Europe, doubling in size over the past two years,” said Matt Neale, CEO Golin. “The Naples office completes our strategic triangle across the country, establishing Golin Italy as one of our most versatile teams on the continent with exceptional capabilities spanning brand development, entertainment, technology and healthcare sectors.”
The new Naples office will strengthen Golin’s consulting capabilities throughout the country, creating opportunities to deepen client relationships and drive excellence across the agency’s growing regional portfolio.
“The Naples office represents a strategic milestone in our Italian journey,” said Antonella Lupica, Managing Director, Golin Italy. “Our presence in the historic Palazzo Spinelli, in Naples’ Chiaia district, connects rich cultural heritage with modern commerce, enhancing our ability to deliver locally-informed insights to clients across markets. This strengthens our competitive edge not only throughout Italy, but regionally within Europe and for global clients seeking authentic connections in this vibrant market.”
Golin Naples officially opened in early March under the leadership of Simona Martino, who joined the agency in January 2024 and has been promoted to head the new office. Reporting directly to Lupica, together they will continue to lead the region’s growing presence in the entertainment, cultural, and food & beverage sectors.
About Golin Global
Golin is a global public relations agency that helps companies create change that matters. Together, we discover powerful human truths that bind us, create with bravery and collaborate inclusively and obsessively. Golin’s 1700 global employees operate across 50+ offices worldwide, allowing us to provide our clients with comprehensive solutions for multi-market, regional and global communications programs. Golin was named PRovoke Media’s 2022 overall North America Agency of the Year, PRovoke Media’s 2022 and 2021 North America Large Agency of the Year, PRWeek’s 2021, 2020 and 2019 Global Agency of the Year, AMEC’s 2021, 2020 and 2019 Communications Research + Measurement Team of the Year, a 2021 Chicago Tribune Top Workplace and is the first-ever PR agency to be credited with “ideation,” when the firm took home Gold and Silver Lions at the 2019 Cannes Lions Festival of Creativity.
About Golin Italy
Golin Italy is a proud affiliate of Golin, a global public relations agency that helps companies create change that matters. It has had its roots in the Italian market from the 00s and has maintained its Milan headquarters since 2013. It employs over 30 communication consultants and experts in public relations, media relations, social media management and influencer marketing, able to cover several industries from entertainment to F&B, from corporate to technology and healthcare, collaborating proficiently with top class clients. Passion is our main engine, especially when dealing with projects that create value for people and the community. We are a “collaborative organization” sharing a space where all inputs are listened to and appreciated. We believe professional skills are important, but when skills are “soft” they become crucial. We want to “make a difference” by supporting customers in their goals of “making a difference.” Not only as a company, but also with the personal commitment of each Italian Goliner. Golin Italy has its headquarters in Milan, Bastioni di Porta Nuova 21.