The firm’s book shares 35 proven principles to ensure marketing generates revenue
ATLANTA – April 1 , 2025 – Arketi Group, an integrated digital marketing and PR firm for B2B technology companies, released The Definitive Guide to B2B Marketing: 35 Ways to Ensure Your Marketing Generates Revenue.
B2B marketing is evolving, but the fundamentals of effective strategy, execution, and measurement remain the same. Arketi’s new book unpacks essential insights across messaging, branding, website development, public relations, digital marketing, product marketing, and content creation to help marketers move beyond tactics and build sustainable, revenue-driven marketing and communications programs.
“Our Definitive Guide equips marketers with smart strategies, time-tested solutions, and proven approaches tailored to the unique challenges of B2B technology companies,” said Mike Neumeier, APR, CEO and Co-Founder of Arketi Group. “Each chapter distills the essence of our approach into five principles, demonstrating how a unified marketing strategy delivers measurable business impact.
For more than two decades, Arketi has partnered with some of the world’s most innovative B2B technology brands to help them navigate complex industries and transform marketing from a cost center into a growth engine. The Definitive Guide to B2B Marketing brings those lessons together to offer practical strategies, expert insights, and proven frameworks for B2B marketers to generate revenue and accelerate growth.
To request your copy of The Definitive Guide, complete the form here.
About Arketi Group
Arketi Group is a digital marketing and public relations firm that helps business-to-business technology organizations generate revenue and accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by Chief Marketer magazine as one of the nation’s “B2B Top Shops” and a “Chief Marketer 200” firm, Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to B2B marketing include CHEP, Cox Communications, DS Smith, Fiserv, Kenco, Mitsubishi Electric Trane HVAC US LLC, Stryten Energy and Zyxel Communications. For more information, call 404-451-7832 or visit arketi.com.