Just three years after the launch of Facebook Live, live video is set to become a dominant communications tool for public relations and marketing professionals in 2019, according to the results of a new Social Media Video Survey from video-focused...
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Mad about metrics—but what do they really mean in PR?
While sentiments on assessing PR value through metrics can often range from love to loathe, in today’s digital age, measuring PR outcomes has become more vital than ever. When news is first published, PR professionals tend to focus on the...
Journalists on the move – Week of March 19
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @MEDIAlertUSA and @MEDIAlertCANADA News and Media BuzzFeed: Doree Shafrir (@doree) has left. Chicago Tribune: hires...
“What is public relations?” What do you say when asked?
“So, what do you do?” I hear the question nearly every day. I recite scripted answers such as “I get your name in the paper” or “I create and destroy reputations for a living” before elaborating, if invited. I miss an opportunity nearly every time...
Women in PR facing tough battle for fair pay, advancement
Data from a new gender pay gap survey, exploring the working practices of the global PR industry, highlights the fact that very few PR women make it to the top of the profession. Although women represent two-thirds of the global PR industry, 78...
Managing the Digital Age: Comms execs struggle to define strategies
The rapid evolution of digital and data is causing unprecedented and revolutionary changes on communications and marketing. While CCOs and CMOs agree digital and data are critical to organizational success, they are grappling with how best to...
Journalists on the move – Week of July 10
Here you have it! The most notable journalist and media industry moves of the past week. UK Follow us on Twitter: @UKMEDIAlert News and Media (Regional) Bristol Evening Post, The: John Evely has been named Sports Reporter. Dundee Evening...
Where did they go? Journalists on the move week of November 7
Notable journalist and media industry moves: Consumer Reports: former senior editor at Tech Insider Lauren F. Friedman joins as deputy editor of health. The New Yorker: Deirdre Foley-Mendelssohn, former executive editor of The California Sunday...
One Direction vs. Justin Bieber: Who won in online news ?
This weekend, both Justin Bieber and One Direction launched their latest albums—Purpose and Made in the A.M. respectively. Purpose is Bieber’s fourth studio album, and Billboard has even gone as far as to say that “from a PR perspective, Purpose is...
Amazing Race Canada, Season 3 Ep. 11: Cabotage in Edmonton, Alberta
***Spoiler Alert*** Episode 11 was one of season three’s more entertaining episodes, as the four remaining teams travelled from the Okanagan Valley to Edmonton, Alberta. The episode was named Cabotage because two teams stole cab rides from one...