How Agility helped a luxury car manufacturer guide its global media strategy with tailored media intelligence services 

The Challenge

Developing a unified PR strategy with the help of a dynamic media intelligence solution 

Participating in Formula One, the racing division found it challenging to track earned media coverage, reach out to influential media contacts, and monitor critical coverage across different platforms. 

The team needed an integrated PR platform to gain insights into the current media landscape, gauge its coverage, and understand the share of voice and critical insights related to the competition. Particularly when determining post-race media strategy, the team needed vital insights on trending topics and key messages, hampering its ability to position post-race messaging accurately. 

Since media metrics were not regularly analyzed, the result was an incohesive PR strategy featuring disjointed measurement workflows and content oversight. Gaps in the media strategy also contributed to potential misrepresentation and lack of visibility, hindering the team’s ability to drive effective media impact and manage brand reputation. 

The client required a comprehensive monitoring solution across print, broadcast, and social media while providing tailored media insights. Additionally, with teams requiring extensive travel for global racing events, quick, seamless onboarding and training were crucial factors in selecting a media monitoring partner. 

The Solution

Delivering decision-useful insights through bespoke reporting and briefings

Agility developed a customized plan focused on rapid onboarding and delivering valuable insights. Leveraging its intuitive platform and expert media analysis team, Agility was able to deliver on client expectations and helped streamline media monitoring and analysis workflows.

Bespoke Reports & Media Briefings

Agility’s media analysis team scheduled deliverables to suit the client’s day-to-day operations, helping them leverage actionable insights into the media landscape to guide communication strategy.

Particularly for post-match messaging, Agility delivered timely reports at the checkered flag to the Head of Communication during the race. Relevant topics and messages were shared with drivers to ensure they remained updated on recent developments and delivered consistent messaging. This was a unique instance of real-time updates being shared mid-event and allowed the F1 team to manage brand reputation proactively.

Additionally, Agility’s team delivered business-critical insights through thorough daily media briefings, race summaries and monthly reports encompassing key KPIs, trends, sentiment, competitive analysis, race-day insights, and more

Intuitively Designed Platform

One crucial factor in choosing Agility was its user-friendly platform, which reduced onboarding time and allowed users to leverage essential features quickly. The platform’s design and dedicated customer support allowed the client to transition seamlessly, maximizing efficiency.

Exceptional Customer Support

In addition to onboarding, Agility’s customized approach matched the dynamic nature of the client’s industry, offering increased collaboration and customized solutions to meet the client’s requirements.

The global nature of operations meant working across different regions and time zones. Agility’s top-rated account management team & client success teams ensured maximum customer satisfaction by meeting the client’s varying time-zone demands. It also extended dedicated crisis support to flag any potential crisis and build a robust response strategy.

Put together, it presented a comprehensive solution for the client that addressed all their concerns, helping guide informed decision-making.

Outcome & Key Benefits

Helping the client build a unified PR strategy through increased visibility into the media landscape

Agility was able to provide an all-in-one solution that was tailored to the client’s requirements. From an advanced platform and media analysis expertise to dedicated customer support, the synergy of these factors culminated in an ideal solution. 

The valuable information provided by the media briefings proved adequate to provide pertinent information to a growing number of stakeholders, underscoring the value and impact they brought to the client’s operations. 

Agility continues to help the client stay abreast of industry trends with curated daily media briefings incorporating vital reporting elements such as social buzz for the day, competitive share of voice, comparative sentiment analysis, and global coverage of the client and its competitors.