5 ways PR and customer service support each other
How do the customers feel while interacting with our brand? This question frames a brand's most crucial decisions, both in person and digital. The reason? A great customer experience is pivotal to a brand's reputation and long-term growth as it promotes customer...
ICYMI: Bulldog’s Top 10 most popular posts in August
With summer in full swing, Bulldog Reporter was also in top gear, with some notable traffic driven by tactics-focused articles and byline contributions throughout the month of August. Topics of our most popular posts included driving PR strategy with social media, the...
Rings or dragons: Who won the fantasy TV throne? A special PR buzz report
Within a couple of weeks of each other this summer, HBO and Amazon Prime released two highly anticipated fantasy TV shows: “House of the Dragon” and “The Lord of the Rings: The Rings of Power” respectively. Aside from being based on books (at least somewhat in the...
Level up your crisis communications: How an integrated PR platform will transform your crisis preparation, response, and outcome
Infinite crisis possibilities loom on the horizon, threatening chaos, anxiety, and reputational harm. The consequences of delivering a delayed, incorrect, or tone-deaf response are costly. Your organization must prioritize responding in a timely and appropriate manner...
PR Profiles, Episode 15: A Conversation with Bradley Akubuiro, Partner at Bully Pulpit Interactive
What a different career Bradley Akubuiro might have had if Reverend Jesse Jackson hadn’t taken a chance on him when he was a journalism student at Northwestern. “When he first met me, I was only 19,” says Bradley in his interview for PR Profiles. “With some coaching,...
Integrated marketing and communications for PR pros: Agility webinar recap
Anika Jackson started out in marketing long before she got into public relations. “I don’t think I made the connection between the two because I worked with them in silos,” says Anika, in her intro to the August webinar for Agility, “A Successful Union: Integrated...
Optimizing your media monitoring: An Agility expert shares tips on how to reduce noise and never miss a mention
Media monitoring is an essential tool for PR pros. After all, how else are you going to keep track of what everyone is saying about you? Or uncover the results of your media relations efforts? Or detect a crisis before it hits? As useful as media monitoring is, it...
5 Important KPIs for PR
Key performance indicators (KPIs) are measurable indicators of progress that show if you are achieving set objectives. Before you determine what KPIs you should set for your PR objectives, you need to know what overarching business goal you will be aligning your PR...
ICYMI: Bulldog’s Top 10 most popular posts in July
As summer rolls along, Bulldog Reporter’s post traffic keeps on chugging as well, with another big month of high readership in July. Some of our newsier research articles were among the leading posts last month, addressing timely topics such as the impact of a...
PR Profiles, Episode 14: A Conversation with Lindsey Groepper, President of BLASTmedia
PR needs a seat at the table—but it won’t happen so long as the C-suite views PR as a luxury and not a necessity. This idea has been a prominent theme over the past thirteen months of PR Profiles, and it came up once again in Episode 14 with guest Lindsey Groepper,...
What’s the PR Buzz in Entertainment: Summer Reading List
If you’re anything like the writer of this blog (hello!), your summer reading list is probably a mile high and only growing longer as new books with tantalizing covers and mouth-watering premises are released each month. Since most of us don’t have access to a time...
The 5 PR measurement mistakes sabotaging your success: Agility webinar recap
Jeremy Parkin, Manager of Data Analytics & Media Intelligence at Agility PR Solutions has some good news when it comes to PR measurement: “You don’t need to be a numbers person to powerfully leverage data in your work.” You do, however, need to avoid making five...
7 lessons I’ve learned from a decade of pitching journalists that will boost your results
Did you know that an average media reporter receives five pitches per day, but crafts only up to five publications per week? Only 25% of the stories written by journalists come from pitches. That’s why you need to work out some winning approaches to slip your content...
Thoughts on PR from a 2022 grad: Julia reflects on her university experience and the lessons learned
In November of 2016, I was thrilled to be accepted to the University of Ottawa and Algonquin College's joint honors Bachelor of Arts Public Relations program. My university education helped me build self-confidence and independence, allowed me to enjoy exciting...