ICYMI: Bulldog’s Top 10 most popular posts in October
Yes, it’s holiday marketing season again, which many of Bulldog’s upcoming posts will be addressing, but it was business as usual in October—and another strong month of content. Many of our leading posts dealt with industry nuts and bolts, tackling topics like the...
How to Use Social Listening to Build An Influencer Marketing Program That Actually Works
Attention is the new currency. And, as your business grows, you're either flush with it or fighting to get it. This is why, as new digital marketing strategies continue to present themselves, being on the forefront of execution is, oftentimes, mission critical. My...
PR Profiles, Episode 17: A Conversation with Arleigh Vasconcellos, Founder and Managing Director of The Agency
After living abroad and working in travel and tourism for over a decade, our latest PR Profiles guest, Arleigh Vasconcellos, moved back to Canada and founded The Agency, a Calgary-based strategic communications firm specializing in serving clients at the intersection...
Top 10 Halloween PR and marketing campaigns
Old and new wickedly creative PR and marketing campaigns to spook inspiration within you this Halloween Halloween is the time of year to overdo the fake blood (or glitter), play a trick on the neighbors, plop your unwilling pet into a costume, and indulge in mini...
How to make your pitch stand out in a changing media landscape
Agility webinar recap It’s a familiar scenario: your boss or client comes up to you and says that the company has a big announcement and they want lots of coverage in top tier media. But you, a seasoned PR pro, know that while this announcement is noteworthy it’s not...
The evolving relationship between PR and marketing
Historically, PR and marketing departments in large companies have worked as distinct entities. PR has focused on communicating with the public and maintaining the company's trust, reputation, and public perception. Marketing, on the other hand, has primarily focused...
How measuring share of voice can help you design a winning PR and marketing strategy
Share of voice (SOV) measures the total amount of brand-generated coverage (could be advertising, marketing, or earned media mentions) versus the total amount of competitor-generated coverage. This measurement can be used to determine the effectiveness of your PR and...
ICYMI: Bulldog’s Top 10 most popular posts in September
Fall has arrived, and with it a nice boost in Bulldog Reporter traffic on the heels of the summer slowdown. With September being one of our most popular months, we brought our A game, piling up some of our biggest readership numbers of the year. Leading the pack were...
Sentiment and why it’s important for PR
Sentiment (or tone) measures how a person, group, organization, or issue is portrayed in the media. It is normally categorized as positive, negative, or neutral with varying degrees of positive and negative. Media monitoring and social listening tools will often...
PR Profiles, Episode 16: A Conversation with Darryl E. Owens, Associate Vice President, Community and Engagement, Beacon College
Darryl E. Owens is a self-professed “recovering journalist”. Currently the Associate Vice President of Community and Engagement at Beacon College, Darryl worked for 25 years as a Florida-based journalist before joining Beacon in 2016 as the then Director of...
Agility and the Canadian Medical Association make measurement awards shortlist: Q&A with Jeremy Parkin from Agility’s Media Insights Group
Agility’s media intelligence work with client, the Canadian Medical Association (CMA), was recently shortlisted for the AMEC Awards 2022 in its category, Most effective planning, research and evaluation in the public and not-for-profit sectors. The Media Insights...
Don’t wait until you’ve “made it”: Five reasons why startups need PR
As a startup founder, you have a lot on your plate. You're not just building the product and getting it to market; you're working on customer support, fundraising, pitching investors, communicating with partners and vendors, managing employees—the list goes on. With...
September Webinar Recap: Cracking Broadcast—Pitching Secrets for Getting Your Clients on TV
“When coming up with a title, I thought ‘cracking broadcast’, because that's what it feels like,” says Julie Loffredi, award-winning journalist and Head of Content at Broadry in the opening of her webinar for Agility. “Once you crack it, the opportunities keep coming,...
PR Profiles, Bonus Episode: A Conversation with Dr. Felicia Blow, APR, 2022 PRSA Chair
The Public Relations Society of America (PRSA) is celebrating their 75th anniversary throughout 2022. To commemorate this milestone, PRSA is publishing a limited-edition volume called, “75 Years of Impact and Influence: People, Places & Moments in Public Relations...