Email marketing for agencies: 4 tactics to test
Email marketing is a powerful tool for your agency. You can use it to get in front of new potential leads or to drive improved results for your existing clients. However, there’s so much information out there when it comes to email marketing that it can be hard to...
10 winning PR campaigns from 2022
People are shown up to 10,000 ads a day. With so much digital noise, company messages start to get ignored or hidden by ad blockers, and many consumers feel reluctant to trust advertisements from brands they don’t recognize. To achieve greater brand awareness, you...
ICYMI: Bulldog’s Top 10 most popular posts in November
Bulldog is ending the year in style, with record-setting traffic numbers last month that account for our biggest month in 2022 (so far). Not unsurprisingly, some of our biggest posts in November were trend-forecasting pieces for the year ahead, including predictions...
Why brands need to focus on storytelling in 2023
In the past, brands survived as faceless entities whose sole focus was pushing out products to consumers. However, the modern business environment has gradually transitioned to a new order where consumers want a human touch in brands. The Covid-19 pandemic further...
World Cup Media Coverage Breakdown: Week 2
Top players trending on Twitter: A special PR Buzz report Last week we looked at what was making headlines off the field of play at the 2022 World Cup. This time, the Media Insights Group (MIG) at Agility wanted to see which players have created the most buzz on...
Get to know the Agilitarians: Meet Evan Webb
We think the Agility team is made up of some pretty impressive people! Our international crew is proud to boast hard workers with inquisitive minds, who are on a mission to improve PR practices through data and technology. We are creative and curious, work hard and...
Be a Journalist’s Go-To: Agility Webinar Recap
What does successful media relations look like to you? We all wish we had journalists lined up to publish our most recent newsworthy story, but unfortunately, that’s not how this whole PR thing works. Luckily, Nicole Rodrigues joined us for this month’s webinar: “Be a...
PR Profiles, Episode 18: Brooke Gabbert, Director of Communications, Study.com
The tenets of media relations Over her 20+ years as in-house PR council, Brooke Gabbert has tried her hand at all things PR. “My time at Six Flags involved rollercoaster openings and a lot of crisis comms; when I moved to Home Advisor in tech, it was IPOs and...
World Cup Media Coverage Breakdown: Week 1
Human rights at the forefront of FIFA World Cup coverage: A special PR Buzz report We are now more than a week into the 2022 FIFA World Cup Qatar™. A lot has happened in the first seven days of the tournament—goals, saves, and all the other exciting, nail-biting...
Social media comments guide: How to respond to Instagram comments
Did you know that the Instagram algorithm favors comments that positively affect your engagement rate? When someone comments on your Instagram post, responding to them is a fantastic way to connect with them and build a relationship. While creating an Instagram...
Get to know the Agilitarians: Meet Erica Watson
We think the Agility team is made up of some pretty impressive people! Our international crew is comprised of hard workers with inquisitive minds who are excited to improve PR practices through data and technology. You deserve the chance to get to know the crew! This...
Social listening vs. media monitoring
The headline is misleading—we don’t think it’s an either/or, but a both/and situation. Media monitoring excels at uncovering mentions in traditional, broadcast, and online media. Many providers also offer social media subscriptions on their platform (like us). But if...
4 Tips for Optimizing Your Email Distributions
Media databases with integrated email distribution tools are extraordinarily helpful as they allow PR pros to build targeted lists and send personalized pitches quickly and easily. For some insider tips on setting up your email distribution to appeal to the right...
Get to know the Agilitarians: Meet James Green
We think the Agility team is made up of some pretty impressive people! Our international crew is proud to boast hard workers with inquisitive minds, who are on a mission to improve PR practices through data and technology. We think you deserve the chance to get to...