We wanted to get in the holiday spirit for our last post of 2022 (the blog will be back January 5 with the first PR Profiles episode of 2023) and what better way to do so than with Father Christmas himself? Believe it or not, Ol’ Saint Nick has a few PR tricks up his...
4 Tips for Optimizing Your Email Distributions
Media databases with integrated email distribution tools are extraordinarily helpful as they allow PR pros to build targeted lists and send personalized pitches quickly and easily.  For some insider tips on setting up your email distribution to appeal to the right...
Media Databases: The 3-Pronged Approach for Story Amplification
Getting pick-up in the outlets that matter is generally not as easy as sending out a news release to a media list. Even if you have a thousand contacts picked out, you still might not land a single placement. Why? Because most journalists don’t like receiving a mass...
Streamlining reporting: How Agility helps Interprose clients measure the business impact of PR
Interprose specializes in working with B2B technology companies and industry associations to create and share compelling stories with global audiences through PR, social media and digital communications campaigns that fuel business growth. The Issue Measuring the...
Go niche or go home: How Agility helps The Leprosy Mission make its media strategy work
The Leprosy Mission is an international Christian development organization that diagnoses, treats and offers specialist care, including reconstructive surgery, to leprosy patients. Their aim is to transform and empower the lives of people affected by leprosy. As well...