How to Hear a Crisis Coming
5 STEPS FOR SETTING UP YOUR MEDIA MONITORING TOOL FOR SUCCESSFUL CRISIS DETECTION
No brand is immune to a PR crisis. Scary, right?
2020 gave us all a taste of crisis management and left some public relations and communications professionals scrambling. Luckily, there’s a powerful tool to help you prepare for the next crisis—media monitoring.
Employing media monitoring to its full potential during a crisis begins with preparation and know-how. This guide offers practical tips straight from our team of media monitoring experts to help you optimize your (or your client’s) crisis management processes.
Inside you’ll find our five steps for setting up monitoring for successful crisis detection and management:
- Step 1: Choosing your keywords
- Step 2: Setting up searches
- Step 3: Using coverage alerts
- Step 4: Sending media briefings
- Step 5: Assessing the crisis
From prevention to detection to reaction, learn how media monitoring provides value at every stage of a crisis.
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