On-Demand Webinar
Measuring Impact: How to Connect PR Outcomes to Business Objectives
You know that your PR and communications outcomes affect more than just your department. But how to make your C-Suite see it too?
In this on-demand webinar, learn how to meaningfully connect your PR efforts to business objectives with Pragya Dubey’s integrated measurement framework.
Pragya Dubey, Senior Director of Global Services at Agility PR Solutions has over 15 years of industry experience in executing public relations, communications and media measurement programs. She has worked with a range of clients to help them track PR/comms activities and measure their impact on business objectives.
Master Pragya’s three-step approach to measuring PR and gain the metrics you need to get started proving impact right away. By the end of the session, you’ll be able to:
- Translate PR speak into language the C-Suite will understand and appreciate
- Measure the impact of communications on business objectives using a three-step process
- Recognize where PR influences and adds to the sales funnel and customer journey
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Guest presenter: Pragya Dubey
Pragya Dubey is Senior Director, Global Services at Agility PR Solutions. Pragya has over 15 years of industry experience in consulting and executing public relations, communications, and media measurement programs. She has worked with a range of clients representing Fortune 500 companies, federal, provincial, and municipal government divisions, and small to medium sized businesses. The key focus of her work was tracking companies’ communication activities to measure, and correlate and connect how these activities are impacting business objectives. Pragya’s approach includes educating and consulting, problem solving for clients, and creating solutions that are objective-based programs with defined success metrics.
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